WHO WE ARE Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our client's greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row.
In the US, we have offices in New York and Philadelphia and team members across 30+ states. Our client roster includes US Bank, Planet Fitness, Newell Brands, American Cancer, Invesco, PWC, Teramana, White Castle, NASCAR, Lightbox, and more.
THE ROLE We are hiring an Executive Director, Head of Redbox, to lead and expand our data analytics and insights practice with a strong emphasis on new business, audience strategy, and measurement leadership. Our Redbox practice applies data and technology to grow our client's business. The ambition for this practice is to deliver industry-leading measurement and insight capabilities for progressive clients, while scaling a high-performing team that contributes to new business growth.
The Redbox team provides expertise (research, consulting, insights, measurement solutions), products and platforms (SmartData, bespoke tools) and services (audience science, analytics).
We apply a relentless focus on increasing the effectiveness and outcomes from all parts of our clients marketing investment through the application of data and technology.
This is the most senior position on the Redbox team and an essential part of Crossmedia's future.The role is to head up a team of 20 people (and growing) to manage the delivery of audience, measurement, and advanced analytics strategy for Crossmedia's portfolio of clients. You will be responsible for managing client relationships, managing the team and driving a vision for Redbox's products and services that is future ready. This role reports to the Chief Media Officer.
Please note this role requires a candidate have proximity to our NY office. We offer a hybrid work setting with employees working both onsite and from home.
WHO YOU ARE You are an ambitious, seasoned leader who has total command of your field and significant experience working across all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking on blue-chip, large budget brands.
Curious and always eager to learn, you are excited by the industry's challenges and are driven to help clients transform their data and analytics strategies. Your ability to simplify complex concepts makes you a compelling data storyteller, capable of inspiring both clients and teams.
As an inspiring leader with an entrepreneurial mindset, you are a true collaborator and connector, dedicated to fostering internal team growth while delivering best-in-class client service.
YOUR OBJECTIVES- Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions
- Partner with clients to deliver thought leadership, seeking out new ways to enhance, develop or execute data-driven solutions and insights through audience, measurement, advanced analytics strategy, business analysis, leveraging partners and technologies
- Build, lead, manage and develop the Redbox team, including audience strategists and data analysts, to deliver best-in-class measurement, insights, and audience strategy in close collaboration with client leadership, strategy, planning and investment teams.
- Develop strong direct client relationships, taking ultimate responsibility for the quality of client work.
- Integration of consumer research, insights, analytics, data, and technology to enhance media and messaging performance for clients.
- Take an active role in driving organic and new business growth, where insight, data and analytics are playing an increasingly critical role and prepare senior level Redbox talent to be pitch-ready.
- Create an operational and financial plan to evolve our services and products to exceed our current growth rate.
- Fully collaborate with technology and finance to build and maintain a sustainable commercial infrastructure, leading the creation of the necessary people, processes, and technology to scale our practices and deliver results that exceed client expectations.
- Identify and implement new data and analytics solutions to achieve clients' goals, while regularly assessing the health of client businesses.
- Collaborate with ED peers (across client leadership, planning, investment) and ELT (in particular, the Chief Technology Officer) to develop and deliver a consistent and efficient offering to our clients. Drive adoption of available tools, technologies and approaches
- Work with industry partners and cultivate additional relationships to ensure first-mover advantage in the space
REQUIREMENTS- A strategic leader, with a proven history of improving the business performance and outcomes from client's investment.
- An experienced organization builder, an inspirational leader capable of leading and developing diverse competencies, skills and nurturing and retaining talent.
- A detail-orientated champion for original, intelligent work who will work to get the best out of technology, data, audiences and media activation.
- A trusted partner to the CMO and executive team, offering guidance on how analytics, insights, and audience strategy can drive growth for both clients and the agency
- Ability to demonstrate and maintain credibility, and consequently, build strong working relationships within Crossmedia and across various functions (client leadership, planning, investment, etc.)
- Strong client-facing skills with demonstrated ability to gain senior clients' trust. Ability to listen and respond to client needs without using jargon, and to suggest appropriate solutions. Excellent presentation and writing skills are required.
QUALIFICATIONS- 15 + years of relevant work experience in data, insights, analytics, advanced analytics and technology with expertise in digital media. Ideally in a media ad agency setting.
- Experience with digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions,)
- Passion for online advertising and emerging technologies in the digital landscape (CDP, Identity, Clean Room, CMP, CRM)
- Strong analytical, critical thinking, and problem-solving skills
- Ability to work autonomously with strong work ethic
- Comfortable working in ambiguous situations with minimal guidance
- Ability to manage multiple projects simultaneously
- Experience managing a team of data, analytics and advertising tech & marketing tech specialists and strong management skills
- The ability to thrive in a fast-paced and deadline-driven environment,
- Strategic Thinker & Doer
CROSSMEDIA BENEFITS Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way.
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan and tuition reimbursement
- And burgers - lots and lots of burgers
Salary: $300,000 - $325,000. Compensation is determined on the skills, qualifications, tenure in the industry, and experience of the applicant along with the requirements of the position.
COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars - Excellence, Voices, Education, Giving & Representation click apply for full job details