Events Specialist

Job Title: Events Specialist

Job Location: Milwaukee, WI 53204 - Onsite
Job Duration: 12 months+ with possible contract to perm (fulltime hire)

Major Responsibilities:

The Events Specialist is responsible for implementing strategies and plans for events and tradeshows, within, to drive organizational goals forward.

In partnership with key stakeholders (employees, dealers, vendors, and others), this individual can see the big picture and grasp nuances around our offerings, brands, sales channels, and future vision, to bring face-to-face and online experiences to life for our audiences, driving meaningful interactions with the client brand and our stakeholders.

Develop strategies and plans for North America trade shows, events and other customer and dealerships, collaborating with regional, global, and functional business units, as well as other Marketing Communications leaders (i.e. Marketing Managers, Corporate Communications, Content, and Creative)

Plans and executes tasks and activities related to corporate shows including strategic planning, vendor negotiations, equipment, lead generation engagement strategy and booth layout, logistics, communications, staff training and post-show reporting.

Work with members of Marketing Communications, digital office, and sales teams within KNA to develop plans that unite the face-to-face experience attendees have at our tradeshows and events, with the digital experiences we provide via other channels (i.e. email marketing, websites, social media, webinars, etc.) Driving and implementing strategy to obtain and route leads to appropriate regional teams and dealer contacts to support sales and report on revenue attribution derived from these experiences.

Implement measurement plans for tradeshows, events, and customer experience centers. Create measurable objectives and KPIs to determine the effectiveness of the tradeshow experience for our attendees. Create post-event reports documenting results, and present to leadership as needed.

Manage budgets for tradeshows, virtual events, customer experiences and dealer experiences.

Partner with business units to develop equipment strategies and plans for implementation at major events and shows, including all related process and management of logistics, build plan, move in/out, show floor layouts, budgets, and project management, and communication of updates with appropriate stakeholders.

Manage relationships and negotiations with outside vendor partners in relation to tradeshows, events, and merchandise.

This includes event production, hospitality/concierge, logistics, exhibitor services, equipment, lead generation, facility tours, displays, interactions, inventory etc.

Provide strategic recommendations to inform ongoing participation and investment in relevant events and tradeshows, ensuring customer attendance aligns to KNA focus markets and targets.

Proactively identify new opportunities to drive customers and dealer engagement via face-to-face events and merchandise and create proposals to support and pitch leaders.