City
Las Vegas
State
NV
Shift
Varies
Type of Shift
Full Time
Department
Marketing
Events & Casino Promotions Manager The Strat (Las Vegas, NV)
Description:
Summary:
The STRAT Hotel, Casino and Tower is seeking a Manager, Events & Casino Promotions to develop and execute engaging events and promotional programs that drive player acquisition, retention, and overall gaming revenue. This role will be responsible for planning, implementing, analyzing, and reporting casino promotions and events while ensuring compliance with all regulatory guidelines. The ideal candidate is a strategic and creative marketer with experience in the casino industry, a passion for guest engagement, and the ability to work in a fast-paced environment. This position will have one direct report, Events Specialist to assist with logistics, reporting and on-site event activations, and one hourly events coordinator position.
Essential Functions and Responsibilities:
- Hire, train, develop, measure performance, discipline, and schedule department staff
- Lead the tactical execution of strategic initiatives under the direction of division leadership
- Establish standards of service within assigned department(s) and ensure achievement
Promotions & Events Execution
- Develop, implement, and manage casino promotions, tournaments, and special events to increase guest engagement and drive incremental gaming revenue
- Coordinate logistics for all promotions, ensuring seamless execution from start to finish
- Collaborate with various departments, including Slot Operations, Table Games, Marketing, and Player Development, to ensure promotions align with business objectives
- Work with creative teams to develop promotional materials, including signage, direct mail, email, and digital assets
- Oversee the production and distribution of promotional rules, entry procedures, and payout structures
- Perform other duties as assigned
Marketing & Guest Engagement
- Identify new and innovative ways to attract and retain casino players through targeted promotions and events
- Develop tiered promotions that cater to different player segments, from casual gamers to high-value players
- Partner with the loyalty program team to enhance reward-based promotions and ensure integration with the casino's player database
- Act as a brand ambassador, engaging with guests during promotions and events to enhance the customer experience
- Provide outstanding, timely guest service to both guests and fellow team members that meets the company's guest service culture standards
Data Analysis & Reporting
- Track, analyze, and report on promotion and event performance, providing insights and recommendations for continuous improvement
- Monitor and manage budgets, ensuring cost-effective execution of promotions
- Utilize player tracking data to measure the effectiveness of promotions and refine future strategies
Compliance & Regulations
- Maintain a high level of professionalism and enthusiasm while representing The STRAT brand
- Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
- Maintain accurate records of promotional activity, including prize distribution and winner documentation
- Work with legal and compliance teams to develop and update official promotion rules
Requirements:
Qualifications
- A Bachelor's degree in Marketing, Business, Hospitality, or a related field is preferred
- 3- 5+ years of experience in casino marketing, promotions, or a similar role within the gaming industry, with 1+ year of leadership experience
- Strong understanding of casino gaming operations, loyalty programs, and player behavior
- Experience managing budgets and analyzing promotional effectiveness
- Excellent communication, organizational, and project management skills
- Ability to work flexible hours, including evenings, weekends, and holidays as required for promotions and events
- Proficiency in Microsoft Office Suite and casino management/loyalty systems (e.g., Synkros, Konami, LMS) is a plus
- Must have a history of hard work, focus, decision-making, and problem-solving ability. An upbeat and creative approach typically leads to success in this role
- Proven experience providing high guest service in a fast-paced environment
- Proven ability to prioritize duties
- Ability to effectively communicate in English, both written and verbal
- Must be at least 21 years of age
- Ability to effectively communicate in English, both written and verbal
- Obtain and maintain all work cards as required by the company
- Verify right to work in the United States
Work Cards
Physical Requirements
- Occasionally push/pull up to 35 lbs.
- Occasionally lift and/or carry up to 35 lbs. at floor, knee, waist, and chest levels
- Occasionally squat, kneel, reach bend, and twist
- Regularly sit and work at a desk or computer
- Regularly stand and walk throughout the property
- Constant use of hearing and vision
Work Environment Potential Conditions
- Indoor & Outdoor
- Smoky & Noisy
- Bright flashing lights
- Extreme Heights
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.
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