Domaine Serene Winery
Event Production & Sales Manager
Role: Onsite
Office Location: Dayton, Oregon
Role Supports: Dayton, Lake Oswego, Portland, In-Market and Burgundy
Position Mission
The Event Production & Sales Manager plays a critical leadership role in shaping the guest and member experience across all Domaine Serene locations. This is a multi-faceted, highly dynamic role responsible for both revenue generation and best-in-class event execution across private events, luxury membership experiences, and high-profile brand activations in Oregon and internationally.
The ideal candidate will thrive in a fast-paced, high-touch hospitality environment, bringing creativity, precision, and passion to every detail. This is an exciting opportunity for a driven professional looking to grow their career within a world-class winery. Candidates must be highly adaptable, resourceful, and eager to contribute to a collaborative team focused on delivering best-in-class events that strengthen brand loyalty, maximize event revenue, and elevate the Domaine Serene guest experience.
Key Responsibilities
Wine Club & Clubhouse Event Production
- Lead planning and execution of all Domaine Serene wine club and Clubhouse consumer events including pick-up parties, Car Show Classic, Summer Soiree, and other signature events.
- Collaborate with DTC leadership, Club team, culinary team, winemaking, marketing, and site GMs to ensure seamless execution.
- Support member event programming at Burgundy properties in collaboration with French teams.
Private Event Sales & Execution
- Lead private event sales strategy, pricing, packages, contracts, and invoicing.
- Drive client acquisition and maintain strong client relationships throughout the event lifecycle.
- Manage and respond to all private event inquiries across locations via Triple Seat, website, and email.
- Serve as primary client contact for all private events from inquiry through execution.
- Manage all contractual processes including deposits and final payments.
- Host event walkthroughs, tastings, and planning meetings with clients and vendors.
- Conduct outreach and B2B sales initiatives to drive private event bookings.
- Lead annual Open House events for event and wedding planners and participate in local showcases for brand exposure.
In-Market & International Events
- Plan and execute luxury member events across the U.S. and internationally.
- Lead logistics and itinerary development for member trips to Burgundy.
- Collaborate with Burgundy teams to deliver premium experiences at Château de la Crée and Domaine Evenstad.
Program Ownership & KPI Reporting
- Lead and manage annual event calendar build.
- Lead on building of the Annual Operating Plan for all events, by channel.
- Responsible for revenue and expense forecasting, expense management in partnership with accounts payable and DTC leadership.
- Track and report on key performance metrics including:
- Lead generation and inquiry volume
- Conversion rates from inquiry to signed event
- Revenue attainment by site and event category
- Event satisfaction scores (maintaining quarterly minimum standards)
- Membership retention rates tied to event engagement
General Event Operations
- Program and manage event and payment platforms including Tripleseat, WineDirect, Tock, Sertifi, and related software.
- Manage all event-related inboxes, calendars and inquiries across locations and platforms.
- Develop and maintain best practice SOPs, event equipment inventory sheets, and lead tracking documents.
- Create and update all guest-facing menus, event materials, and collateral in collaboration with the Marketing team.
- Coordinate with culinary teams and site managers on event menus and setups.
- Oversee event wine movement and SKU audits.
- Partner with internal teams including housekeeping, facilities, and winemaking for space and operational needs.
- Maintain positive relationships with third-party vendors (event rental, catering, floral, musicians, etc.) and manage vendor setup logistics in partnership with Accounts Payable.
- Manage onsite staffing alongside GMs, including seasonal staff and third-party event staff.
- Act as MOD when needed; understand opening and closing procedures at all locations.
- All other duties as assigned by DTC Leadership.
Knowledge, Skills, and Abilities
- Exceptional communication skills with the ability to represent Domaine Serene at the highest standards.
- Strong project management and organizational skills across multiple venues.
- Ability to multitask, delegate, and coach others to meet timelines and deliver results.
- Proactive, solution-oriented mindset with focus on guest satisfaction.
- Upbeat, collaborative leadership style with ability to work cross-functionally.
- Willingness to work flexible hours including evenings, weekends, holidays, and travel.
- Proficient in Tripleseat, WineDirect, Tock, Sertifi, Wine Pulse, Microsoft Office Suite.
Experience & Requirements
- Bachelor's degree preferred in Hospitality, Business, Marketing, or related field.
- 5+ years of large-scale event planning and execution experience required
- Wine industry experience preferred but not required.
- Experience in private event operations and/or multi-location hospitality preferred.
- OLCC Service Permit and Food Handlers or ability to obtain prior to first day of employment
- Ability to occasionally lift and/or move 50 pounds and spend long periods of time standing
- Passport required or ability to obtain.
Compensation & Benefits
The compensation package is competitive and includes bonus potential. Additional benefits include health, dental, and vision insurance, a 401K program with employer match, life insurance, paid time off, and paid holidays.