European Retail Search Manager

Reportingto the European Senior Search Manager, the European Retail SearchManager creates and deploys the European Pet Nutrition DigitalRetail Search strategy. This role is critical in maximising theexposure and performance of the Mars online Petcareportfolio.
The European Retail Search Manager defines,guides the execution of, and measures the performance of self-serveonsite programmatic-bought retail media strategy and Organic Searchwith our European eCommerce customers (Amazon & Zooplus), localmarket key customers, and cross-market searchinitiatives.

The role is critical insupporting the implementation of the regional Retail MediaStrategy, working with the Head of Retail Media, building 'bestpractice' capability in our market clusters and our DigitalBusiness Unit (improving media performance) and customer engagement(improving mediaaccess).

• Priorexperience managing Retail Paid (/Retail Media) & OrganicSearch activities in an agency environment and/or largebusiness.

• Strong commercialunderstanding ofeCommerce

• Deep understandingof Paid & Organic Search; algorithms, engines and optimisationfor both Paid and NaturalSearch.

• Experience withmanaging Amazon media, directly or indirectly (viaagency).

• Ability tobenchmark market best practices in search and help markets deploythem

• Good communicationskills to educate stakeholders on all levels & report acrosskey metrics

• Good mix ofanalytical/conceptual skills to understand and then optimise searchperformance

• Proven projectmanagement skills, attention to detail and exceptionalorganisationalskills

• Ability toeffectively influence cross borders in a matrixenvironment

Therole will require a high level of Digital Search subject matterexpertise, technical leadership, and project management skills tomanage various expertise-based search projects, processes, andstrategies.

• Developour Paid and Organic digital search strategy and activity evolutionroadmap to improve Mars share of search across Europe withcustomers and maximiseROI

• Manage strategicpartners across priority markets in Europe to drive self-serveonsite paid search campaigns for Amazon, Zooplus and localcustomers

• Build a clearcontact strategy with key retailers and to understand our customersearch algorithms to drive SEO / OrganicSearch.

• Identify "whitespace" search opportunities forMars

• Work with Mars and/ orexternal agencies to ensure the right capability & tools are inplace to deliver this SearchStrategy

• Lead, inspire andmotivate the organisation behind this SearchStrategy

RetailPaid Search:

• Leadthe agency relationships for the region to drive paid search plansand projectexecution.

• Provide thecustomer team with data-based search performance insights,continuously align business priorities and how these translate tosearch actions.

• Maintain andevolve the existing processes, templates, tools and reports inplace for effectively managing, evaluating, and continuouslyimproving the paid searchactivities

• Execute tests,collect and analyse data, identify trends and insights in order toachieve maximum short-term ROI and structurally improve long-termaccount performance.

• Managecampaign expenses, staying on budget, estimating monthly costs andreconcilingdiscrepancies

Retail OrganicSearch:

• Work withthe Customer Development Managers, Ecom Content Managers, andAcceleration Managers to define methodology and processes and theexecution of priority projects; optimise copy, taxonomy, andproduct pages.

• Build ourcapability in creating a keyword library and continuously updatingthis with keyword discovery, expansion andoptimisation

• Retail Searchanalysis &measurement:

• Work with theDigital Analysts, Acceleration Managers, and agencies to track,report, and analyse digital shelf analytics for natural and paidsearch

• Provide periodicinsights into our performance and how we are continuously evolvingour Organic and paid self-serve onsite search plans in line withindustry trends and retailer searchengines

• Drive measurementstandardisation of onsite programmatic-bought retail mediaactivities

• Drivecollaboration with off-site retail media and in-store andnon-self-serve online retailmedia

• Research and analysecompetitor search performance, strategy andactivities

• Define searchanalysis requirements and work with global teams to build therequired functionality/views of the Global Dashboardingsolution.

MarketTrends

• Monitor andcommunicate relevant market trends to internal and externalstakeholders

• Develop andensure these key trends are capitalised on and built into Mars'ongoingstrategy.

• Develop/understandGlobal and Local Category best practices and transfer knowledge toEurope for implementation. Transfer European Search success toGlobal and LocalTeams.

• Work withdiverse and talented Associates, all guided by the FivePrinciples.

• Join apurpose-driven company, where we're striving to build the world wewant tomorrow,today.

• Best-in-classlearning and development support from day one, including access toour in-house MarsUniversity.

• Anindustry-competitive salary and benefits package, including acompanybonus.

Marsis an equal opportunity employer and all qualified applicants willreceive consideration for employment without regard to race, color,religion, sex, sexual orientation, gender identity, nationalorigin, disability status, protected veteran status, or any othercharacteristic protected by law. If you need assistance or anaccommodation during the application process because of adisability, it is available upon request. The company is pleased toprovide such assistance, and no applicant will be penalized as aresult of such a request.