Enrollment Communications Specialist

Posting Details

Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.

Position Summary Information

Classification Title
Public Communications Specialist

Working Title
Enrollment Communications Specialist

Location

Job Category
5

Position Number
098121

Department
VC for Enrollment Management - 240000

Minimum Qualifications

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

License/Certification Required

Essential Job Functions

The Enrollment Communications Specialist will provide support to the Enrollment Communications Team by assisting in various communication tactics and strategic enrollment planning. Duties and responsibilities of the position include but are not limited to the following:

• Assist in managing CRM communication campaigns, plans, workflows, and related CRM tasks in order to achieve enrollment goals.
• Work with Enrollment Management to identify and address communication needs in a timely and efficient manner.
• Assist in writing compelling and effective recruitment messages.
• Assist in documentation and communication flow mappings of all campaigns.
• Create and edit email and communications.
• Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.
• Assist in social media/digital strategies.
• Use data and surveys to measure and enhance message effectiveness and user satisfaction.

• Motivation to work effectively in a creative and collaborative environment and offer innovative contributions to overall communication goals.
• Perform other duties as assigned.

Knowledge, Skills, & Abilities Required for this Position

• Strong verbal and written communication skills.
• Proficient computer skills.
• Strong organizational and time management skills.
• Ability to manage multiple communication/marketing projects.
• Ability to learn and grow in social media marketing.

Preferred Qualifications

• Strong organizational, planning, and project management skill. Experience with project management systems (trello, hive, etc.) is a plus.

• Ability to compile and analyze data, assess, and make subsequent recommendations and decisions.

• Knowledge of customer relationship management (CRM) systems, preferably Slate, as well as basic knowledge of html.

• Knowledge in graphic design
• 3 years of Marketing, Communications, Admissions, or Enrollment Management experience.

Type of Position
Permanent Full-Time

Staff/Non-Faculty
Staff/Non-Faculty

Appointment Type
1.0

Work Schedule/Hours

Monday-Friday, 8:00 am to 5:00 pm, some nights and weekends may be required to attend Enrollment Management events.

Number of Hours Per Week
40

Number of Months Per Year
12

Mandatory Staff
No

Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Overall Competency Level
Contributing

Salary Grade Equivalency
GN06

Salary Range
$35,880 - $96,560

Anticipated Hiring Range
$35,880 - $46,350

Required Functional Competencies to Successfully Perform Job Duties.

Project Management: Assist the director in managing the Enrollment Management production schedule. Use data and surveys to measure and enhance message effectiveness and user satisfaction and to create and meet strategic goals and key performance indicators.

Communication-Written: Write compelling and effective recruitment messages. Create and edit email/SMS communications. Support digital content.

Communication-Verbal: Communicate effectively with campus partners, vendors and colleagues in the division of Enrollment Management. Some duties may include sending reports and updates to campus partners on behalf of EM.

Knowledge-Technical: Ability to learn the CRM (Slate) and it's marketing functions. Manage and edit and send messages via the CRM to reach prospective students.

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

Posting Date
04/30/2025

Closing Date
05/11/2025

Competency Level Statement

Special Instructions to Applicants

For a complete application, please apply and submit all below-required documents electronically through Appalachian State University's Job Board:

• Cover Letter
• Resume

List a minimum of 3 professional references in the application.

Search Chair Name
Bailey Hostetter

Search Chair Email

Applicant Pool Preference
External (Post on the Web)

Departmental Information

Quick Link

Posting Number
P