ERL is seeking a dynamic and experienced Ecommerce Marketing Manager to lead our online business and deliver a best-in-class digital shopping experience. We're looking for a results-driven candidate to oversee and scale our online sales channels through a holistic strategy that integrates ecommerce operations with high-impact digital marketing.
The ideal candidate has experience in luxury or premium fashion retail, an eye for visual merchandising, and a deep understanding of ecommerce KPIs and digital performance metrics. You'll be responsible for managing the end-to-end digital customer journey-from acquisition through retention-across all touchpoints.
Key Responsibilities:
- Develop and execute the ecommerce and digital marketing strategy to drive revenue growth across DTC and digital marketplaces (website, Instagram Shop, etc.).
- Lead paid media strategy, including Meta ads and Google campaigns, managing budgets, performance, and creative alignment with brand objectives.
- Own and grow the email marketing program, including lifecycle campaigns, segmentation strategies, and performance optimization via Klaviyo or similar platforms.
- Ensure the website reflects brand identity and collection narratives through strong visual merchandising and storytelling.
- Collaborate cross-functionally with creative, brand, and social teams to maintain brand consistency across all digital platforms.
- Monitor and report on site analytics, email performance, and advertising KPIs; use data insights to optimize funnels, boost ROAS, and increase LTV.
- Lead CRO (Conversion Rate Optimization) initiatives to increase conversion rates and AOV.
- Oversee day-to-day ecommerce operations including product uploads, inventory accuracy, merchandising, onsite content updates, and customer service.
- Write, edit, and oversee copy for product descriptions, marketing campaigns, and onsite content in line with the brand voice.
- Partner with executive leadership on seasonal assortment planning and growth strategies.
- Manage fulfillment team and ensure efficient operations for domestic and international orders.
- Continuously improve the digital customer experience, with a special focus on international client needs and localization strategies.
Qualifications:
- 5+ years of ecommerce experience, preferably in luxury, fashion, or premium consumer goods.
- Expertise in Shopify-proficient in managing, customizing, and optimizing storefronts.
- Proven track record in digital marketing, including paid media (Meta, Google), email marketing (Klaviyo), SEO, and conversion rate optimization (CRO).
- Strong command of digital performance analytics, including GA4, Hotjar, Klaviyo reporting, and Meta Ads Manager.
- Excellent skills in visual merchandising, UX/UI optimization, and digital storytelling.
- Demonstrated success managing ecommerce operations, including inventory management, fulfillment logistics, product merchandising, and customer service.
- Highly analytical and detail-oriented, with the ability to translate data into actionable insights.
- Strong copywriting and editorial skills, with the ability to craft and edit content that aligns with brand voice and drives engagement.
- Exceptional project management and leadership abilities, with experience managing teams, timelines, and external partners.
- Proactive, organized, and solutions-driven-comfortable managing multiple priorities in a fast-paced, hands-on environment.
- A collaborative strategist who works well with executive leadership to define and achieve business goals.
- Deep passion for fashion, brand storytelling, and delivering premium, customer-first digital experiences.