E-mail Marketing Cloud Specialist

Overview

Essential Function

This position is responsible for developing promotion, ad-hoc, journey and triggered campaigns for Sally's CRM channels including Email, SMS and App.

"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Primary Duties

Develop promotional campaigns in Salesforce Marketing Cloud & Airship working from project briefs and assets including images, copy, URLs, and campaign tracking codes.
Hands-on design and development of journeys and promotional campaigns within SFMC & Airship platforms.
Minor to moderate HTML and in-line CSS coding as required by project.
Set up and integrate audience selections for specific campaigns.
Troubleshooting of rendering issues and minor adjustments to creative assets if needed.
QA email prior to deployment to ensure quality and adherence to campaign briefs.
Design, develop, and test data-driven dynamic content and triggered campaigns.
Work with IT resources to integrate data feeds into email templates.

Knowledge, Skills & Abilities

Bachelor's degree required
2+ years of experience in email front-end development required
Experience in CRM or digital marketing required, Retail experience preferred
Enterprise-level ESP platform experience required; Salesforce Marketing Cloud Certification Preferred
Experience with dynamic content and personalization a plus
Proficient with HTML and in-line CSS
SQL & AMP script experience preferred
Airship experience preferred
Photoshop experience preferred
Experience with Omni-channel journey building preferred

Competencies / Attributes

Experience with all primary elements of Salesforce Marketing Cloud: Email Studio, Journey Builder, Content Builder, Mobile Connect, etc.
Self-starter, organized, detailed oriented
Flexible individual who is comfortable with changes in direction and priorities
Ability to work in a fast paced, deadline-driven environment
Effective communication skills and a great team player
Able to work well independently with little supervision

Working Conditions /Physical Requirements

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

The position requires some physical exertion such as long periods of standing; walking; recurring bending, crouching, stooping, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as shipment or record boxes. The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity.

The work requires considerable and strenuous physical exertion such as frequent climbing of tall ladders; lifting heavy objects over 50 pounds, crouching or crawling or strenuous physical exertion.