Lilla P, a women's clothing brand, seeks a technically proficient, highly organized, and data-driven E-commerce Manager to oversee the execution, optimization, and performance of our Shopify-based DTC e-commerce site and custom B2B platform.
This role manages all digital customer touchpoints, ensuring a seamless experience across direct-to-consumer (DTC) and wholesale (B2B) channels. The E-commerce Manager will focus on site functionality, customer experience optimization, digital workflows, and conversion rate improvement-owning digital operations while aligning closely with the Marketing Director to support traffic acquisition and customer retention efforts.
Reporting to the Owner and Marketing Director, this role ensures that e-commerce performance, data integrity, and digital systems support both marketing and operational efficiency.
Key Responsibilities
E-commerce Operations & Site Management
- Oversee daily e-commerce operations for and the B2B portal, ensuring seamless functionality and an optimized user experience.
- Maintain product data accuracy between NetSuite, Shopify, and the B2B application, ensuring correct pricing, inventory, and attributes.
- Ensure that all site optimizations and technical enhancements directly support traffic acquisition, conversion rate improvement, and long-term customer retention.
- Execute seasonal product launches, promotions, and markdowns, aligning with the marketing calendar.
- Optimize site speed, mobile usability, and checkout flows to improve conversion rates.
Performance Analytics & Digital Marketing Execution
- Own all performance reporting and analytics, delivering weekly, monthly, quarterly, and annual reports on e-commerce sales, marketing efficiency, site performance, and customer behavior.
- Track and analyze key metrics (CAC, ROAS, LTV, CVR, AOV, cart abandonment) to provide actionable insights that guide marketing strategy, budget allocation, and site optimization.
- Maintain centralized dashboards that integrate data from marketing campaigns, site performance, customer journeys, and B2B engagement.
- Ensure accurate attribution of sales and engagement across paid, organic, email, and affiliate channels to optimize media spend and digital strategy.
- Lead conversion rate optimization (CRO) through A/B testing, UX enhancements, and checkout improvements to maximize sales.
- Oversee SEO strategy, ensuring structured data, metadata optimization, and search indexing best practices align with paid media initiatives.
B2B Customer Experience & Workflow Enhancements
- Work closely with the Marketing Director to integrate B2B customer insights into site optimizations and marketing campaigns.
- Partner with Customer Service and Sales teams to address and resolve pre- and post-purchase customer pain points.
Project Management & Technical Collaboration
- Organize, document, and maintain technical and operational workflows, system integrations, and process improvements.
- Act as the liaison between business teams, IT, and developers, ensuring technical improvements align with business goals.
- Oversee integrations between Shopify, NetSuite, Google Cloud Console, Klaviyo, Celigo, Avalara, Happy Returns, and other key platforms.
Qualifications
- 5+ years of experience in e-commerce management, digital merchandising, or website operations.
- Experience working in both e-commerce operations and B2B customer experience.
- Strong project management skills, including experience coordinating remote teams and managing documentation in JIRA, Basecamp, and Trello.
- Ability to collaborate with marketing teams while owning site CRO and UX improvements.
- Technical knowledge of NetSuite is required (direct experience preferred).
- Understanding of API integrations, SQL, JavaScript, JSON, and HTML is a plus.
- SEO expertise, including site structure, metadata optimization, and search indexing strategies.