Donor Database Specialist

POSITION OVERVIEW:

The Database Specialist is responsible for managing CURE's Salesforce NPSP donor database, ensuring clean, accurate, and actionable data across all fundraising and marketing teams. This role supports the donor pipeline by enabling segmentation, producing monthly performance dashboards, and conducting regular prospect screenings to identify upgrade opportunities-across mass, mid-level, major, foundation, and monthly donor segments.

Functioning as the data backbone for the Donor Relations and Marketing teams, the Database Specialist empowers decision-making with insight, manages campaign tagging frameworks, and maintains system integrity that enables personalized, data-driven donor engagement at scale.

KEY RESPONSIBILITIES:

1. Salesforce & Data Administration
   1. Maintain and optimize Salesforce NPSP instance, including user profiles, page layouts, custom fields, workflows, and automations
   2. Conduct routine data quality audits and manage deduplication, field validations, and formatting standards
   3. Ensure donor segmentation rules are accurate and align with current stewardship models
2. Reporting, Dashboards & Analytics
   1. Design and maintain real-time dashboards for each Donor Relations department (Major, Mid-Level, Foundations, Donor Services)
   2. Deliver monthly dashboard reports with the Donor Care Manager to guide departmental reviews and decisions
   3. Build custom reports to analyze retention, donor upgrades, gift timing, and campaign performance
3. Campaign Support & Digital Collaboration
   1. Generate donor lists and segmentation files for email, direct mail, and sponsorship communications
   2. Define and manage a standardized campaign tagging system across all platforms (e.g., Salesforce, email tools, donation platforms)
   3. Partner with the Marketing team to support donor-level engagement analytics, A/B testing, and digital campaign performance
4. Prospect Screening & Donor Movement Support
   1. Conduct quarterly or bi-annual wealth and capacity screenings across the donor file
   2. Analyze results to identify new major donor prospects and requalify mid-level donors for increased cultivation
   3. Maintain donor ratings, wealth scores, and movement indicators in Salesforce
   4. Work with Major Donor Officers and the Champions Manager to route leads and track conversion rates over time
5. Data Literacy & Team Support
   1. Document internal CRM processes and provide data access guidance to fundraising and communications staff
   2. Train team members on segmentation, report running, and data interpretation
   3. Serve as first responder for CRM issues, field usage questions, and system improvement suggestions

To perform this position successfully, an individual must be able to perform each key responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

OTHER DUTIES
Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the co-worker for this position. Duties, responsibilities and activities may change at any time with or without notice. Co-worker must perform other tasks, duties, and projects as assigned.

QUALIFICATIONS:

1. 5+ years experience in nonprofit CRM/database administration (Salesforce NPSP preferred)
2. Strong understanding of donor segmentation, data hygiene, and fundraising operations
3. Demonstrated ability to build dashboards, automate reports, and manage campaign tracking
4. Experience with prospect screening tools (e.g., iWave, DonorSearch, WealthEngine) preferred
5. Proficiency in Excel; familiarity with tools like Power BI or Tableau a plus
6. Salesforce Administrator certification preferred
7. Clear communicator, self-starter, and committed to CURE's mission of healing children and proclaiming the love of Christ
8. Proficiency in Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) and Microsoft Office Suite (Word, Excel, PowerPoint).
9. Strong confidence in utilizing Gemini AI tools for grammar, spelling, and formatting checks to enhance document accuracy.