Job Overview
We're seeking a Strategic Marketing Director to lead our sports nutrition brand's marketing efforts across direct-to-consumer (DTC) channels and retail partnerships. The ideal candidate will drive growth through innovative digital marketing strategies and compelling creative content while also having a strong analytical and business acumen.
Key Responsibilities
- Develop and execute comprehensive marketing strategies with emphasis on accelerating DTC channel growth.
- Establish, utilize and communicate annual marketing calendar across all marketing/sales branches, including but not limited to social media, affiliates, athletes/ambassadors, email and social media.
- Lead digital marketing initiatives across paid search, social media, email, and emerging platforms.
- Oversee creative content development that distinguishes our brand in the competitive sports nutrition market.
- Analyze and report on marketing performance data to optimize campaigns and identify growth opportunities.
- Collaborate with Gnarly sales and retail partners to ensure consistent brand messaging and promotional alignment.
- Manage marketing budget with focus on maximizing ROI across channels.
- Build out an event/athlete program that highlights brand values and optimizes marketing campaign performance.
- Lead and develop a talented marketing team, content director and roster of contractors with the goal of fostering innovation and performance excellence.
Qualifications
- 7+ years of marketing experience with at least 3 years in a leadership role
- Proven track record growing DTC sales channels, preferably in CPG or nutrition sectors
- Strong digital marketing expertise across multiple platforms and tactics
- Experience balancing DTC and retail channel strategies
- Data-driven approach to marketing with strong analytical capabilities and organizational skills
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Experience in sports, nutrition, wellness, or related industries a plus
Key Competencies
- Strategic thinking with ability to translate vision into actionable marketing plans
- Creative mindset with strong aesthetic sensibility for brand development
- Exceptional analytical skills to measure marketing effectiveness
- Strong leadership abilities to inspire and develop marketing talent
- Excellent communication and organizational skills to collaborate across departments and with external partners
Compensation
The expected annual salary range for this role is $130,000 - $150,000. Actual compensation within this range will be determined by a number of factors, including but not limited to skills, experience, and qualifications.
Benefits
Medical, Dental, 401(k) and employer match, 3 weeks PTO, Product Discounts, access to pro channels like Expert Voice and Outdoor ProLink, Company Paid Holidays, mass transit support, $500 annually to help support adventure, hybrid office/work from home.
About Gnarly Sports Nutrition
Gnarly Sports Nutrition is a leading brand in the sports nutrition industry, dedicated to providing clean, effective, and high-quality supplements for athletes and fitness enthusiasts. Our commitment to excellence drives us to consistently deliver innovative products to our customers. We are seeking a motivated and detail-oriented Strategic Marketing Director to join our dynamic team.
How to Apply
Interested candidates should submit a cover letter and resume detailing their qualifications and relevant experience to . Please include "Strategic Marketing Director Application - Your Name " in the email subject line.
At Gnarly Sports Nutrition, we are committed to fostering a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.
Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, it is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position. Gnarly Sports Nutrition reserves the right to modify this job description at any time, with or without notice, and in its sole discretion.