Director Ottava Product Strategy

Director OTTAVA Product Strategy - Release 1 Company Background & Culture Caring for the world, one person at a time, inspires and unites Johnson & Johnson. J&J embraces research and science - bringing innovative ideas, products, and services to advance health and well-being. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. J&J has more than 250 companies located in 60 countries around the world. As pioneers in medical devices, we continually focus on elevating the standard of care-working to expand patient access, improve outcomes, reduce health system costs, and drive value. We create smart, people-centered healthcare to help the patients we serve recover faster and live longer and more vibrantly. At Johnson & Johnson Robotics and Digital Solutions, we're changing the trajectory of health for humanity, using robotics to enhance healthcare providers' abilities and improve patients' diagnoses, treatments, and recovery times. Johnson & Johnson Robotics was established in 2020 with the integration of Auris Health, Verb Surgical, C-SATS, and Ethicon. It comprises three key med-tech platforms: Flexible Robotics (MONARCH), Surgical Robotics (OTTAVA), and Digital Solutions. You'll collaborate on breakthrough medical technologies that unite multiple subject areas to build a connected digital ecosystem that advances medical professionals' skills and improves patient outcomes. Responsibilities The Director OTTAVA Product Strategy, - Release 1, will be part of the OTTAVA Platform Strategy team based in Santa Clara, CA. This person will be responsible for leading the OTTAVA marketing strategy for a particular launch and contribute to the multi-generational product plan and roadmap for OTTAVA. The primary objectives of this role include: Develop and Lead Product Strategy: Define OTTAVA product Strategy in collaboration with other GSM leaders and cross-functional teams. Identify Customer insights and Competitive landscape to appropriately define the needs for Platform. Develop the Target Product Profile (TPP) for the release ensuring clear definition of the segmentation, targeting, and positioning. Work across OTTAVA organization to ensure that product features and functionality align with the needs of customers and deliver the benefits. Go-To-Market Strategy: Develop and execute go-to-market strategy for the release to ensure seamless product launches and adoption across target markets. Define the target customer segments and position the product to meet their needs partnering cross-functionally. Partner to define the Pricing Strategy for OTTAVA and influence the Commercial Business Models for the release. Define Platform Claims and Evidence Generation Strategy. Work closely with internal cross-functional and commercial regional partners to prepare the release for launch. Product Strategy Execution: Ensure execution of the release strategy as a Core Team Member of the Release Leadership Team, along with strong partnership across the sub-system marketing teams (I&A, Hardware, Software & Digital). Partnering with Platform Leadership on business models and portfolio prioritizations within the release Partner with Platform leadership on identifying and partnering with internal or external partnerships. People leadership Develop a high-performing and diverse team