Director of Sales

Job Details Job Location: Valleybrook Country Club - Blackwood, NJ Position Type: Full Time Salary Range: Undisclosed Job Category: Sales Description

Sales & Revenue Generation

• Respond to all wedding inquiries promptly and professionally.
• Conduct tours of the property, showcasing event spaces and services to prospective clients.
• Proactively identify and pursue new leads through networking, marketing campaigns, social media, referrals, and bridal shows.
• Convert leads into booked events by preparing customized proposals, presenting packages, and negotiating contracts.
• Serve as the primary point of contact for wedding clients from initial inquiry through the booking phase.
• Build strong relationships with clients by understanding their vision and delivering a tailored experience.
• Schedule and lead planning meetings with booked couples to confirm event details and expectations.
• Maintain communication with clients to ensure a smooth transition to the event execution team.
• Develop and implement specific sales plans to ensure consistent revenue growth in the sales department.
• Cultivate new business by exploring untapped markets and establishing new client relationships on a daily basis.
• Maintain strong relationships with current and former clients to encourage repeat business and referrals.
• Identify and participate in relevant trade shows, expos, and networking events to expand the client base.

• Present creative, market-relevant packages and marketing strategies to boost interest and sales.
• Achieve monthly and annual future sales and budgeted goals.
• Meet regularly with the Regional Sales Director and General Manager to review performance and strategize future initiatives.
• Constantly research and analyze industry trends to ensure the club remains on the leading edge of private event offerings.

Contracting & Compliance

• Ensure all banquet contracts are properly prepared, signed by both parties, dated, and filed with appropriate deposits received.
• Present banquet contracts to the General Manager for approval before final execution.
• Ensure compliance with all company & club policies and applicable federal, state, and local safety and health regulations for event operations.
• Enforce cancellation, deposit, and payment policies as outlined in client contracts.

Event Planning & Coordination

• Collaborate with the Event Coordinator, Director of Food & Beverage and Chef to ensure accurate detailing and execution of weddings.
• Prepare and update Banquet Event Orders (BEOs) for booked weddings in coordination with the events team.
• Conduct final walk-throughs and timeline reviews with clients ahead of their event.
• Oversee the successful planning and execution of all Weddings.
• Lead weekly Banquet Event Order (B.E.O.) meetings to align with operational teams and ensure event readiness.
• Coordinate cross-functionally with operations, culinary, and service teams to deliver seamless event execution.
• Hire, oversee and assign and delegate responsibilities clearly to wedding concierge to ensure effective operations.
• Ensure timely and accurate menu development, pricing, and merchandising to align with market expectations and club profitability.

Financial & Operational Management

• Maintain accurate and up-to-date records in the club's sales systems and reports.
• Track and report on inquiries, bookings, conversion rates, and revenue goals.
• Ensure timely collection of deposits and adherence to payment schedules as outlined in the contract.
• Support in reviewing and updating wedding packages, social & corporate menus, outing packages to ensure up to date menus and pricing, and sales materials as needed.
• Establish and achieve profit objectives while monitoring food, beverage, and labor costs for all private events alongside the General Manager.
• Develop and manage department budgets, forecasts, and reports aligned with the club's financial goals.
• Proactively address guest complaints and feedback to ensure continuous service improvement.
• Develop tools and procedures to improve departmental efficiencies and modern management practices.

Internal Communication & Culture

• Participate in and contribute to weekly management meetings.
• Maintain a favorable and professional working relationship with all team members to promote a harmonious work environment.
• Represent the club positively at all times, maintaining a professional and polished appearance.

Qualifications

• High School diploma required; Food & Beverage or Hospitality Management diploma preferred.
• 2+ years of experience in wedding sales, event planning, or hospitality sales (country club, hotel, or venue experience preferred).
• Proven ability to meet or exceed sales goals and revenue targets.
• Strong interpersonal and communication skills with a high level of professionalism.
• Exceptional attention to detail, organizational skills, and a passion for hospitality.
• Proficient in Microsoft Office; experience with CRM systems and event software a plus.
• Flexible schedule with availability to work weekends, evenings, and holidays as needed.
• Strong written and verbal communication skills.
• Professional demeanor with exceptional organizational and time management abilities.
• Flexible schedule; must be available to work 40-60 hours per week including early mornings, evenings, weekends, and holidays.