Director of Retail Sales

Appleton, Wisconsin

THE BOB ROBERTS GROUP LLC
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Senior Director of Sales - Retail Channels


A leading manufacturer is hiring a Senior Director of Sales to drive growth across branded and private label products in the Grocery, Drug, Value, and Farm & Agricultural retail channels.


This is a high-impact, onsite leadership role focused on strategic sales execution, customer relationship development, and cross-functional alignment. The ideal candidate is both a visionary leader and a hands-on operator who thrives in a fast-paced, entrepreneurial environment.


Based onsite in Wisconsin Travel up to 60% required


Key Responsibilities:

  • Lead retail sales strategy and execution across multiple retail channels
  • Build and manage top retail relationships to drive profitable growth
  • Develop and mentor a high-performing sales team
  • Partner with Marketing on trade and promotional planning
  • Own P&L, forecasting, and business performance metrics
  • Lead Integrated Business Planning (IBP) initiatives
  • Expand market share through strategic customer partnerships

Qualifications:

  • 5+ years in sales leadership with team management experience
  • Bachelor's degree in Business or related field
  • Proven success in Grocery, Drug, or Value channels
  • Strong promotional planning and financial acumen (P&L ownership)
  • Experience with cross-functional planning (IBP or equivalent)
  • Entrepreneurial, collaborative, and execution-focused

Why Apply?

This is an opportunity to join a growing, vertically integrated organization that values innovation, leadership, and performance. You'll have the autonomy to lead strategy and the support to make an impact.

Date Posted: 27 May 2025
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