Posting Number Regular
Position Title Director of Recruitment & Retention
Classification Title:Director II
Min Salary:$70,032.78
Salary Type:Annual
FLSA:E = Exempt
Position Type Staff
Position Summary The Director of Recruitment and Retention is a collaborative leader, working with faculty and staff to support students along their journey toward completion. The director will work diligently in a team-oriented, professional, student-centric environment to provide exceptional student services and meet enrollment goals while embracing the mission and values of Rowan-Cabarrus Community College.
Required Education/Experience - Master's degree
- Minimum five (5) years work experience in progressively responsible leadership and supervisory roles in higher education
Preferred Education/Experience/Skills - Experience working with community college populations is preferred
Other Knowledge, Skills and Abilities - Highly self-motivated and directed.
- Exceptional communication skills, both written and verbal.
- Strong computer, problem-solving and analytical skills.
- Excellent organizational skills, attention to details and follow through.
- Outstanding ability to work effectively in teams of diverse people and organizations.
- Ability to:
- Demonstrate creativity and flexibility in crafting enrollment strategies, while respecting the College's identity, brand, vision, mission, culture, values and traditions.
- Use discretionary judgment.
- Present to small and large groups.
- Attend some night and weekend events.
Department Recruitment
Work Hours M-F, 8-5, along with special functions
Posting Date 01/21/2025
Open Until Filled:Yes
Duty and Responsibility Provide college-wide coordination, oversight, and vision for a wide range of services, including recruitment/outreach, orientation programing and new student onboarding, first-year experience activities, career and academic advising, dual enrollment via the Career & College Promise program, and college-wide retention efforts.
Duty and Responsibility Develop, implement, and evaluate comprehensive, proactive, college-wide retention programming to enhance success, awareness, persistence, and program completion for diverse student populations (i.e. early alert, progress reports, etc.)
Duty and Responsibility Provide career and academic advising and follow-up services to new and returning students, including case management to assist students through a guided pathway experience that aligns with their life and career goals.
Duty and Responsibility Develop, maintain, and enhance college-wide partnerships between and among student services staff, faculty, instructional staff, and administration.
Duty and Responsibility Develop strategies/activites for:
- Retaining students by obtaining data and proactively reaching out to students to help keep them engaged.
- Promoting student engagement to target improving academic performance, program completion, college transfer and advising services.
Duty and Responsibility Collaborate with deans and program managers to develop and monitor the College's enrollment management plan; including evaluating course enrollment trends, providing input to institutional enrollment management efforts, and collaborating with the Department of Institutional Effectiveness to ensure accurate reporting.
Duty and Responsibility Provide support and leadership for both on-campus and online new student orientation options.
Duty and Responsibility Communicate regularly and effectively with faculty and staff throughout the College to remain knowledgeable about programs and services and acts as a liaison with academic programs and services.
Duty and Responsibility Develop and implement a comprehensive short and long-term student success plan to improve completion rates. Conduct regular assessments of progress towards student-success objectives and report results
Duty and Responsibility Oversee the College's dual enrollment program, Career & College Promise, with the goal of improving matriculation and collaboration with local high schools.
Duty and Responsibility Establish and maintain effective communication with prospective students through marketing, communications and recruiting strategies.
Duty and Responsibility Develop and execute a recruiting plan and strategy for the College, including sophisticated recruiting and enrollment plans that vary by program to ensure enrollment targets
Duty and Responsibility Work with marketing to develop and implement plans and strategies for a variety of communications channels, including but not limited to social media, digital and traditional advertising, the website, newsletters, success stories, press materials, brochures, email campaigns, fact sheets, and videos that are used in marketing to attract prospective students
Duty and Responsibility Establish and maintain strong connections with local school counselors and teachers.
Duty and Responsibility Oversee on-campus tours for small and large groups
Duty and Responsibility Collaborate with Department of Institutional Effectiveness to develop and monitor data to enhance recruitment strategies, yield management, ROI, forecasting, and operational efficiency.
Duty and Responsibility Collaborate with the Division of Information Technology Services and the marketing team to ensure website traffic and functionality can be tracked, monitored and optimized for prospective student engagement. Consistently collaborates with IT to increase use and efficiency of technology in fostering student success.
Duty and Responsibility Maintain the master recruitment schedule with all scheduled recruitment events on an ongoing basis.
Duty and Responsibility Perform other duties as assigned, including serving on committees relevant to all aspects of enrollment