We're seeking a visionary PR leader to spearhead the omnichannel brand's evolution into the lifestyle space. This role offers a rare chance to craft and amplify the brand's unique narrative-one deeply rooted in philanthropic initiatives that have been at the brand's core since inception. Working directly alongside the brand's executive team, you'll develop and execute strategies that transform the brand's market position while maintaining the authentic values that define it. This highly visible role demands a storyteller who can translate the brand's purpose-driven mission into compelling narratives across multiple platforms, ultimately elevating the brand to new heights in an increasingly competitive landscape.
Key Responsibilities
- Lead the development and execution of integrated PR strategies to elevate brand awareness and reputation
- Manage press relations across business, beauty and lifestyle media
- Partner with teams on influencer partnerships and brand ambassador campaigns
- Collaborate cross-functionally with marketing, creative, and digital teams to support launches and brand moments
- Ensure consistent, compelling messaging across all PR and communications touchpoints
- Lead proactive media pitching, executive profiling, and thought leadership opportunities
- Manage PR budgets, agency relationships, and reporting
- Provide counsel on crisis communications and issue management
- Plan and execute press events, brand activations, and product launch moments
What We're Looking For
- 10+ years of experience in public relations, ideally within beauty, lifestyle, or consumer brands
- Strong network of media and influencer contacts
- Proven track record leading PR campaigns with measurable business impact
- Experience managing agencies, budgets, and internal teams
- Confident communicator with strong judgment, storytelling instincts, and leadership presence
- Bachelor's degree in a related field
- Based in or open to relocating to Southern California (hybrid work environment)