Director of Product Marketing - Semiconductors & Wireless IoT
A fast-growing semiconductor company is seeking a Director of Product Marketing to lead marketing strategy and execution for its next-generation wireless connectivity solutions. This role sits at the intersection of technology, product, and customer engagement-ideal for a strategic marketer with strong technical depth and proven experience in the semiconductor space.
Key Responsibilities
- Define and execute go-to-market strategies to drive product demand and market expansion.
- Lead customer, partner, and ecosystem engagement for strategic positioning.
- Conduct market and competitive research to inform product direction and opportunity mapping.
- Create high-impact content: datasheets, application notes, white papers, MRDs, PRDs.
- Contribute to roadmap planning, revenue forecasting, and cross-functional product development.
- Align closely with sales on major customer relationships and vertical segment strategy.
- Support marketing communications across digital campaigns, events, and trade shows.
- Set KPIs and analyze marketing performance to guide decision-making.
- Travel to headquarters and key customer sites as needed.
Required Qualifications
- 8+ years in product marketing or related roles within the semiconductor industry.
- Deep understanding of wireless connectivity standards, particularly Wi-Fi (802.11).
- Technical expertise in SoC architectures: CPUs, memory, buses, firmware, crypto, RTOS.
- Familiarity with broadband and cloud application ecosystems.
- Strong analytical and financial modeling skills.
- Excellent communication, collaboration, and leadership abilities.
- Self-driven and adaptable; thrives in a fast-paced, start-up-like environment.
- Education: BS in EE or CS required; MS or MBA a plus.
- Fluent in English; additional languages a plus.
- Valid passport and openness to international travel.