The Director of Performance Marketing will lead the strategy, execution, and optimization of paid media efforts to drive customer acquisition, focusing on key business KPIs. This role involves managing a performance marketing budget, leading a team, and collaborating cross-functionally to ensure cohesive messaging and branding.
Client Details
This rapidly growing hair wellness company specializes in clean, plant-based products designed to promote hair and scalp health. Committed to sustainability, biodiversity, and corporate responsibility, the brand focuses on using thoughtfully sourced, organic ingredients to create effective wellness and beauty solutions that prioritize both people and the planet.
Description
- Develop and implement a comprehensive performance marketing strategy to achieve customer acquisition goals.
- Analyze data to optimize customer acquisition costs and communicate insights to executive and cross-functional teams.
- Manage and forecast the performance marketing budget, adjusting goals and strategies as needed.
- Lead, mentor, and inspire the performance marketing team, fostering collaboration and innovation.
- Collaborate with CRM, analytics, product, creative, and content teams to ensure cohesive messaging across all channels.
- Conduct market research to identify new growth opportunities and stay ahead of industry trends.
- Implement A/B testing and other methodologies to continuously improve campaign performance.
Profile
- Experience: Over 10 years in paid media buying and customer acquisition.
- Leadership Experience: Proven track record of strong leadership, with confidence in guiding and mentoring a team of performance marketing managers.
- Track Record: Proven success in developing effective performance marketing strategies across multiple channels.
- Data-Driven: Highly analytical and data-focused, with a passion for utilizing KPIs to drive decision-making and strategy.
- Technical Expertise: Proficient in Google Analytics and other analytics tools, with the ability to interpret data and make actionable recommendations.
- Affiliate Marketing Knowledge: Experience in building or managing affiliate programs, including modeling and forecasting for affiliate performance.
- Budget Management: Experience managing significant paid media budgets, ideally around $50M, with a focus on optimizing media spend.
- Agency and In-House Experience: Open to candidates with either a pure agency background or in-house marketing experience, demonstrating adaptability.
- Strategic Mindset: Ability to pressure test current media mixes and forecast future performance, setting a strong foundation for marketing strategies.
Job Offer
- Remote Work Flexibility: Comfortable working in a fully remote environment or in a hybrid model with regular on-site collaboration if located in Los Angeles (Headquarters is in Chinatown, LA)
- Unlimited PTO
- Equity
- Health Insurance: Medical, Dental and Vision - we cover 90% for employees and 60% for dependents
- 401K + 3% match plan
- Generous Paid Parental Leave
- Summer Fridays
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.