Director of Marketing
Overview: Seeking a strategic and execution-driven Director of Marketing to lead eCommerce marketing across website, Amazon, and other online channels, driving revenue, loyalty, and brand awareness through compelling brand storytelling and customer experiences.
Key Responsibilities:
- Strategy & Planning: Develop multi-channel marketing strategies and manage seasonal/monthly calendars aligned with product launches and brand goals. Collaborate with Creative, Product, eComm, Amazon, and Analytics teams for seamless execution.
- Brand Leadership: Maintain consistent brand voice and visual identity across digital touchpoints. Innovate storytelling to emphasize foot health and product benefits.
- Email & Lifecycle Marketing: Oversee email strategy, segmentation, and lifecycle flows to boost retention and LTV with engaging content.
- Channel Oversight: Ensure brand consistency across website, Amazon, email, social, paid media, and affiliate channels. Align with Growth Marketing and Amazon teams on messaging and acquisition.
- Leadership: Mentor a growing marketing/creative team and collaborate with senior leadership to report performance and drive data-informed decisions.
Qualifications:
- 7+ years of experience in marketing with a focus on eCommerce and brand building, ideally in footwear, wellness, or consumer health.
- Demonstrated success building integrated marketing plans that drive traffic, conversion, and retention across digital channels.
- Strong brand instincts with the ability to balance creativity with data-driven decision making.
- Experience leading email marketing strategy and CRM/lifecycle campaigns.
- Ability to manage cross-functional collaboration and external agencies.
- Strong leadership skills with a passion for developing people and growing a brand with purpose.
- Excellent verbal and written communication skills.