Director of Marketing

POSITION SUMMARY:

Premier Anesthesia, a Jackson Healthcare company located in Alpharetta, GA, is seeking a Director of Marketing who will be responsible for providing overall leadership for the creation, management, and oversight of the company's strategic marketing objectives, plans, programs, and projects. Primary responsibilities include:

• Increasing brand visibility and industry recognition.

• Driving market penetration and enhancing company visibility and goodwill.

• Generating revenue by improving B2B sales funnel development.

• Leading strategic marketing campaigns across business development and recruiting verticals.

• Managing strategic marketing initiatives through partnerships with marketing agencies, vendors, and company leadership.

• Supporting marketing operations and business development to achieve the company's mission.

The ideal candidate should be both an innovative strategist and an effective executor of marketing tactics. They will formulate and execute marketing initiatives consistent with the company's strategic mission, oversee promotions including advertising, public relations, and promotional campaigns, ensure professional business relations with customers, and direct, train, and appraise marketing personnel.

This role is hybrid and requires residing in the Atlanta area.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

• Conceptualizes and manages the execution of effective marketing strategies and policies.
• Collaborates with the President and senior leadership to develop the company marketing plan, budget, and execution strategy.
• Manages both digital and offline programs for customer acquisition and retention.
• Drives integrated marketing campaigns to identify and target new customers and improve the sales funnel.
• Develops and executes email campaigns and automated marketing programs.
• Creates and measures key performance metrics for ROI on marketing efforts.
• Manages the design and management of the company's branding efforts, including logo, brochures, and web presence.
• Develops content strategy and works with key stakeholders to develop, edit, and publish thought leadership to increase brand awareness.
• Supports the sales team with tools, materials, and presentations, including RFP responses.
• Manages marketing efforts tied to the company's CRM system.
• Assists with provider relations and marketing programs to improve recruiting efforts.
• Manages external marketing vendors such as agencies, copywriters, graphic designers, and website architects.
• Develops internal marketing processes for company needs.
• Oversees external communication strategy through email, direct mail, and other channels.
• Supports the recruiting department with weekly email campaigns.
• Develops and executes comprehensive recruiting campaigns, promoting jobs across social media channels and other job boards.
• Manages brand visibility and digital marketing strategy.
• Develops web site improvements and digital marketing plans, including social media, content distribution, reputation management, and PPC/ad word campaigns.
• Manages both external and internal communications.
• Ensures the accuracy and utilization of the company's marketing database.
• Establishes and maintains professional business relations with marketing customers, distributors, vendors, and trade contacts.
• Supervises marketing personnel to ensure optimal performance.
• Establishes and maintains effective communication and coordination with company personnel and management.
• Conducts job duties in accordance with the company's corporate values and culture.

QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data and make data-driven decisions.
• Experience working with marketing agencies and vendors.
• Knowledge of CRM systems and marketing automation tools.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong understanding of the company's products, services, and competitors.
• Knowledge of promotion techniques, pricing policies, distribution channels, and public relations.
• Understanding of changing market dynamics.
• Excellent communication and interpersonal skills.
• Flexibility, integrity, and humility.
• Strategic leadership capabilities and proven marketing experience.
• Knowledge of marketing principles, brand, product, and service management.
• Extensive experience in digital marketing, preferably in the healthcare industry.
• Ability to multi-task and attention to detail.
• Experience with Adobe Creative Cloud, Salesforce, and leading industry SEO/PPC, ESPs, and website platforms preferred.
• Strong project management, organizational, and analytical skills. Adobe Creative Cloud
• Salesforce
• Leading industry SEO/PPC, ESPs, and website platform experience.