Director of Marketing & Communications

Job Title: Director of Marketing & Communications

Department: Marketing & Communications

Reports to: Chief Culture & Brand Experience Officer

FLSA Status: Exempt

Employment Status: Full-Time

Annual Compensation Range: $119,800 - $140,700

Deadline to Apply: December 20, 2024 at 5:00pm EST

Since our founding in 1901, the Toledo Museum of Art has earned a global reputation for the quality of our collection, our innovative and extensive education programs, and our architecturally significant campus. Thanks to the benevolence of its founders, as well as the continued support of its community, TMA remains a privately endowed, non-profit institution and opens its collection to the public, free of charge.

At the Toledo Museum of Art, we are dedicated to fulfilling our mission and our commitment to cultivating an organizational culture where every individual feels valued, inspired, respected, and empowered. We believe fostering such a culture requires everyone to work daily at positively enhancing the experience of our team members. We hope all interested in employment here will strive to elevate our mission and our culture.

SUMMARY

We are seeking a dynamic and experienced Director of Marketing & Communications to join our prestigious museum team. The ideal candidate will be a data-informed, strategic thinker with a proven track record in developing and implementing comprehensive marketing and communication strategies. As the Director of Marketing & Communications, you will play a key role in promoting the museum's mission and brand, enhancing its visibility, and engaging diverse audiences through innovative and effective marketing initiatives. The Toledo Museum of Art seeks to become the model art museum in the United States for our commitment to quality and our culture of belonging; we are looking for applicants who share that ambition.

The Director of Marketing & Communications provides management oversight for the Toledo Museum of Art's marketing, public relations, communications, advertising, and graphic design. As a member of the Museum's Leadership Team and a direct report to the Chief Culture & Brand Experience Officer, the Director of Marketing & Communications will oversee the articulation of the Museum's vision into the public-facing parts of TMA's operations. This role will develop strategies to engage local, regional, national, and international audiences, elevating the organization's visibility and raising awareness of the museum's mission, values, strategy, and programming. The Director of Marketing & Communications will develop and execute a comprehensive marketing, advertising, public relations, and internal and external communications plan that builds the Museum's brand reputation and grows a broad constituency that centers quality and belonging.

KEY ACCOUNTABILITIES :

•   Direction, Alignment and Supervision:
•  Lead, mentor, and motivate the Marketing & Communications department, which includes direct and indirect reports, fostering a high performance built on a foundation of equity and inclusion environment. This department should be known for consistently delivering high quality work that is creative and innovative.
•  Drive team cohesion, encourage inter-and intra-departmental collaboration, and establish best practices to enhance the museum's public image, reputation and community engagement.
•  Supervise and conduct regular performance reviews, provide constructive feedback through performance management, lead goal setting, and support the professional development of the department.
•  As a strategic leader, the director will set a high standard for accountability, problem-solving, and adaptability, especially when navigating emerging challenges or high-priority initiatives.
•  Use key-performance indicators to measure the success of marketing/communications and public relations efforts such as media impressions, audience engagement or sentiment analysis.
•   Departmental Strategic Planning and Reporting :
•  Develop, schedule, implement, and manage all marketing, communications, and public relations department deliverables.
•  Develop and implement a comprehensive marketing and communication strategy aligned with the museum's goals and objectives.
•  Create and maintain a strategic departmental calendar and budget to streamline planning, ensure alignment, and optimize resource allocation.
•  Oversee all media, community, and agency communications.
•  Provide impact reports to senior leadership and the Board, ensuring clear communication of marketing outcomes. Collaborate with senior leadership to define key messaging, target audiences, brand positioning, and reputation for the museum.
•  Be knowledgeable and proficient with key marketing analytics tools and dashboards to establish metrics, evaluate effectiveness, and refine campaigns based on data-informed insights. Ensure that decisions are supported by actionable insights (and adjusting if not).
•  Work closely with other departments, such as Visitor Services and Education, to integrate audience data and visitor feedback into marketing strategies, refining outreach based on visitors' behaviors and preferences.
•  Support a culture of continuous improvement, optimizing strategies to strengthen the museum's connection with diverse audiences.
•   Brand Management, Digital Marketing & Website :
•  Introduce the new brand and align the organization and community on the visual identity.
•  Implement, safeguard, and enhance the museum's brand and reputation identity across channels.
•  Ensure consistency in messaging and visual representation to strengthen TMA brand recognition and reputation management.
•  Collaborate with Agile Objective Leads to achieve strategic objectives (e.g., Become an Employer of Choice).
•  Oversee digital marketing efforts, including social media, email campaigns, and website content to amplify outreach, engagement (e.g., Donate Now, Join Us, Learn More).
•  Stay abreast of industry trends and leverage digital platforms to maximize audience engagement.
•  Partner with IT and other essential departments (e.g., Development) to promote and ensure website maintenance and functionality and an optimal user experience and calls to action.
•   Public Relations & Community Engagement :
•  Oversee, cultivate, and maintain relationships and reputation management with media outlets, journalists, influencers, and other leading opinion-makers.
•  Secure frequent coverage generating positive stories and addressing media inquiries to shape public perception. Develop and execute public relations campaigns to increase the museum's media coverage.
•  Highlight achievements, community contributions and success stories while identifying opportunities to enhance the museum's profile as a thought-leader.
•  Respond swiftly and transparently to negative situations to minimize damage and rebuild trust through crisis management.
•  Implement effective marketing and brand initiatives as well as notable and memorable campaigns that foster community engagement and collaboration.
•  Identify and pursue partnership opportunities with local businesses, schools, and cultural organizations.
•   Event Promotion, Content and Collateral Creation :
•  Supervise the creation of compelling and creative content across platforms. Develop narratives and multimedia content that connect engagement, donor support to the museum's mission, collection, exhibitions or community educational programs funded through philanthropy that resonate with target audiences.
•  Contribute audience insights obtained from marketing data to help other departments make optimal content and programming decisions.
•  Oversee coordination of the design and printing of all marketing and communication materials with in-house staff, and any outside contractors, with ultimate responsibility for all collateral materials including brochures, direct mail, annual reports, and other departmental printed projects.
•  Develop effective marketing strategies to promote museum events, fundraising campaigns, exhibitions, and programs that meet the expected financial and reputational outcomes of such events and event recaps to keep donors and the community engaged.
•  Coordinate with internal teams to ensure seamless and timely execution of promotional campaigns.
•   Budget Management :
•  Develop and manage the marketing, communication, public relations budget effectively.
•  Seek cost-effective solutions without compromising the quality of marketing, communication, and public relations efforts.
•  Responsible for generating earned income and reputation management with all program sponsorship and/or event promotional activities. Other duties as assigned or required.

RELATIONSHIPS
•  Reports to the Chief Culture & Brand Experience Officer.
•  Works closely with the leadership team, including the Director/CEO, with periodic exposure to the Board as well as Board Committees.
•  Significant collaboration with TMA management and individuals at all levels of the organization to promote marketing, communication, and public relations programming.
•  Leads a multi-disciplinary team, with frequent interactions with other museum departments.
•  Engages with strategic external partners (vendors, select media, etc.) proactively and with other third parties on an as-needed basis click apply for full job details