Director Of Marketing And Business Development

Director of Marketing - Job Description

The Estate Lawyers - Southern California Full-Time Hybrid

About Us:

At The Estate Lawyers, we specialize in trust, estate, and conservatorship litigation. We don't do any estate planning -we litigate the plans that others create. Our firm of 10 Powerhouse attorneys works closely with estate planning attorneys, family law firms, business and transactional lawyers, real estate attorneys, and even realtors to handle disputes and title issues that arise from incapacity and death.

We are known for our bold tagline-"We protect trustees from getting sued and beneficiaries from getting screwed"-and for being sharp litigators with heart. We value relationships. We win. And we take pride in being trusted by some of the top professionals in Southern California.

But now, we're scaling-and we need you.

About the Role:

We are hiring a B2B Director of Marketing to take charge of our ever-expanding marketing machine to grow the client base and firm. You'll work directly with our CEO and partners to organize, elevate, and lead our marketing and business development strategy across multiple platforms and channels. You will develop brand awareness, build trust, and generate referral business from the legal community and other sources. You'll unify the moving pieces, amplify our brand, and generate powerful visibility among professional referral sources.

This is not an entry-level position. We are looking for someone who knows how to lead, has a strategic brain, is technologically sophisticated, and thrives in a high-performance, fast-paced, entrepreneurial law firm environment. They will have experience successfully creating and modifying procedures to increase conversion rates.

Reporting Structure

Direct Supervisor: Chief Operating Officer (COO)

Additional Oversight: CEO/Owner

The Director of Marketing is responsible for leading and mentoring the marketing team. This is a strategic thinker who can execute and grow the business now, as well as hire, mentor, and develop a team to scale the marketing effort and business. Additional duties and responsibilities may be assigned at the discretion of supervisors, as reasonably within the scope of the position.

Core Growth Marketing Responsibilities

Referral & Relationship Marketing

1. Build and strengthen referral relationships and pipelines with estate planning, family law, business, and real estate attorneys, as well as other professionals. Develop trust, relevance, and relationships to win them over to build our legal pipeline.
2. Coordinate and host quarterly referral lunches, speaking engagements, and networking events with top-tier professionals.
3. Curate lists and schedule targeted outreach to expand our 1:1 referral relationships.

Content & Brand Strategy

1. Work with our blog & by-line writer to create high-impact legal content that builds authority and trust. Develop valuable themes and content to identify, engage, and build trust with prospective and existing referral partners.
2. Work with FindLaw writers to produce content aligned with our SEO and client-education goals.
3. Oversee our social media manager to ensure consistent and engaging content across LinkedIn, Instagram, and Facebook, showcasing firm wins, culture, testimonials, and thought leadership.
4. Source "wins" weekly from the litigation team (trial results, settlements, motions, media-worthy updates) to spotlight across channels.

Client Reputation & Testimonials

1. Lead a structured process to gather client testimonials post-resolution-video, written, and Google Reviews. These are gold, and we treat them that way.
2. Amplify and repurpose testimonials into content, case studies, and website/social features.

Tech, Process & CRM Orchestration

Own our HubSpot CRM:

1. Maintain and segment contact lists
2. Create and distribute monthly newsletters
3. Automate follow-ups and nurture sequences
4. Identify underused features to maximize ROI from the platform

Website management:

1. Drive brand and attorney recognition by actively optimizing SEO, SEM, and backlink strategies to increase visibility and community presence.
2. Oversee or execute functions related to SEM, email, etc.

Analyze marketing data, site traffic, and referral conversion trends to guide marketing efforts.

Who This Job Is For:

1. A high-level marketing professional with at least 5-7 years of experience in marketing and brand development in law firm or professional services marketing.
2. An experienced self-starter with a proven track record in developing growth marketing strategies and orchestrating the execution and delivery of referral opportunities, pipelines, and clients
3. A systems thinker who loves creating structure and process
4. A confident communicator who can coordinate across vendors, attorneys, and partners.
5. A tech-savvy strategist who harnesses their enthusiasm for HubSpot, automation, and marketing technology to innovate and elevate our marketing engine.
6. A natural connector who enjoys hosting events and building relationships.
7. Someone who values metrics, data, and performance-but also creativity and storytelling

Qualifications & Requirements

1. Bachelor's degree in marketing, Communications, Business, or related field; MBA preferred.
2. Minimum of 5-7 years of experience in marketing, with a preference for legal or professional services experience
3. Strong leadership and strategic planning skills, with experience managing multi-channel marketing initiatives.
4. Proven ability to measure and optimize marketing performance using analytics tools.
5. Excellent project management and communication skills.
6. Proficiency in content syndication, SEO, and digital marketing platforms.

Work Environment & Expectations

1. This role requires a minimum commitment of 45 hours per week, Monday through Friday.
2. In-person or hybrid - 3-4 days a week in the office dedicated to team connection, strategic planning, and impactful collaboration.
3. Completion of at least 10 hours of continuing education per year, with company-paid professional development opportunities available upon approval.

Our Core Values:

We're a high-performing team that cares deeply about our clients, our work, and each other. Our values guide how we show up every day - and as our Director of Marketing, you'll help bring them to life both internally and externally:

• Stay Hungry - You're motivated, proactive, and always looking for ways to elevate the brand. We value curiosity and the drive to keep learning, iterating, and improving.
• Radical Candor/Radical Respect - We believe great communication is honest and kind but challenges our team to constantly be improving. We respect each other's time, talents, and perspectives.
• Team Win/Client Win - Marketing isn't a silo. You'll thrive here if you believe that cross-functional collaboration is the secret sauce to creating powerful campaigns that will increase our digital footprint.
• No Jerks Allowed - We value humility, humor, and kindness.

What You Get:

1. A leadership role in a growing law firm making a major mark in California.
2. $135,000-$160,000 base + bonuses based on hitting KPIs
3. Full-time, flexible hybrid work.
4. Supportive, fast-moving leadership who value initiative and results
5. Opportunity to shape and scale the marketing engine from the inside out.