Empowered Staffing is partnered with a rapidly growing Senior Living organization seeking an experienced Director of Business Development & Marketing to join its team in Bedford to build and maintain referral partnerships, drive occupancy, and increase brand recognition throughout the community.
Responsibilities:
- Drive census growth through outreach, relationship-building, and developing a pipeline of referral sources
- Implement strategic marketing initiatives to elevate the facility's name in the community
- Represent the company at community events, health fairs, networking functions, and local organizations
- Implement enhanced marketing and sales strategies to improve efficiency and effectiveness
- Collaborate with leadership on occupancy goals and marketing budgets
Qualifications:
- 3+ years of experience in a sales or business development role within Assisted Living, Memory Care, SNF, hospice, home health, or hospital system.
- Proven track record of driving census and increasing occupancy
- Demonstrated ability to identify and secure new referral sources
- Energetic, organized, and self-motivated with a "hunter" mentality
- Exceptional interpersonal and communication skills