Job Title: Director of Growth Marketing and Demand Generation
Location: North Charleston, SC (Hybrid)
Employment Type: Full-Time, Direct Hire
Salary Range: $120,000 - $140,000
Schedule: Monday-Friday, 8:00 AM - 5:00 PM
About the Role:
We are seeking a strategic and results-oriented Director of Growth Marketing and Demand Generation to lead the development and execution of a high-impact marketing program focused on performance, scalability, and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels - including direct mail, paid social (e.g., Facebook ads), and grassroots efforts such as door-to-door outreach - and understands how to generate demand efficiently and effectively in a competitive market.
Key Responsibilities:
- Own and optimize the full marketing funnel, with a strong focus on both digital (SEO/PPC) and direct-response tactics like Facebook ads, mailers, and boots-on-the-ground efforts.
- Manage $50K-$70K in monthly ad spend with precision, ensuring positive ROI and consistent weekly lead volume (target: 90+ leads/week).
- Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
- Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities.
- Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
- Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.
What We're Looking For:
- 10+ years of marketing experience with a strong track record in demand generation.
- At least 3 years in a fast-paced agency environment with hands-on digital strategy execution.
- Proven experience managing six-figure annual ad budgets, especially in direct-to-consumer environments.
- 5+ years of experience negotiating advertising and vendor contracts.
- Deep knowledge of SEO, PPC, Google Ads, and CRM/Marketing Automation tools.
- Google Analytics certification and data-driven decision-making skills.
- Bachelor's degree in Marketing or related field.
Bonus Points For:
- Experience in home services, construction, or niche B2C industries.
- Background in marketing for trades.
- Leadership experience in a high-growth or scaling company.
Why This Role?
This isn't a "set it and forget it" marketing job. It's for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. You'll be joining a tight-knit, entrepreneurial team that values accountability, innovation, and decisive action. The company is growing fast - and this role has a direct path toward VP-level leadership.