Director of Growth Marketing & Demand Generation

North Charleston, South Carolina

TGG
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Job Title: Director of Growth Marketing and Demand Generation

Location: North Charleston, SC (Hybrid)

Employment Type: Full-Time, Direct Hire

Salary Range: $120,000 - $140,000

Schedule: Monday-Friday, 8:00 AM - 5:00 PM


About the Role:

We are seeking a strategic and results-oriented Director of Growth Marketing and Demand Generation to lead the development and execution of a high-impact marketing program focused on performance, scalability, and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels - including direct mail, paid social (e.g., Facebook ads), and grassroots efforts such as door-to-door outreach - and understands how to generate demand efficiently and effectively in a competitive market.


Key Responsibilities:

  • Own and optimize the full marketing funnel, with a strong focus on both digital (SEO/PPC) and direct-response tactics like Facebook ads, mailers, and boots-on-the-ground efforts.
  • Manage $50K-$70K in monthly ad spend with precision, ensuring positive ROI and consistent weekly lead volume (target: 90+ leads/week).
  • Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
  • Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities.
  • Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
  • Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.

What We're Looking For:

  • 10+ years of marketing experience with a strong track record in demand generation.
  • At least 3 years in a fast-paced agency environment with hands-on digital strategy execution.
  • Proven experience managing six-figure annual ad budgets, especially in direct-to-consumer environments.
  • 5+ years of experience negotiating advertising and vendor contracts.
  • Deep knowledge of SEO, PPC, Google Ads, and CRM/Marketing Automation tools.
  • Google Analytics certification and data-driven decision-making skills.
  • Bachelor's degree in Marketing or related field.

Bonus Points For:

  • Experience in home services, construction, or niche B2C industries.
  • Background in marketing for trades.
  • Leadership experience in a high-growth or scaling company.

Why This Role?

This isn't a "set it and forget it" marketing job. It's for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. You'll be joining a tight-knit, entrepreneurial team that values accountability, innovation, and decisive action. The company is growing fast - and this role has a direct path toward VP-level leadership.


Date Posted: 07 June 2025
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