Director of Ecommerce

Job Title: Director, eCommerce

Location: Sports Research Headquarters - 784 W Channel Street San Pedro, Ca 90731

Reports To: COO

Office Hours: Monday through Friday 8:30 am to 5:30 pm

Status: Full-Time, Exempt

Sports Research is seeking a highly experienced, results-driven Director of eCommerce to lead and scale our growing digital business across both direct-to-consumer (DTC) and third-party marketplace platforms. Reporting directly to the COO, this is a high-impact role for a strategic, analytical, and customer-obsessed leader who thrives in a fast-paced, high-growth environment. You'll be responsible for driving online revenue, optimizing the digital customer journey, and ensuring operational excellence across all eCommerce touchpoints.

Sports Research is one of the largest privately held dietary supplement and health and wellness brands in the U.S. Established in 1980 and made popular by our flagship product, Sweet Sweat. We remain a family-owned company dedicated to providing the highest quality products to support every stage of the wellness journey. As we continue to grow, we're looking for passionate leaders who want to be part of The Sport of Life.

Key Responsibilities Include, But Are Not Limited To:

Strategy & Leadership

• Develop and execute a comprehensive eCommerce roadmap aligned with company growth targets and broader brand objectives.
• Own key performance metrics including online revenue, conversion rate, AOV, CAC, and retention.
• Integrate Sports Research's wellness mission, product science, and storytelling into the digital experience across platforms.
• Lead expansion into international DTC markets and new marketplace channels, ensuring localization, compliance, and operational readiness.
• Drive innovation in digital commerce, including AI-driven personalization, bundling strategies, and emerging tech.

Channel Management

• Oversee all eCommerce platforms: branded websites (Shopify), Amazon, Walmart, and future marketplace/social commerce initiatives.
• Manage listing optimization, promotions, merchandising, and digital shelf performance across platforms.
• Ensure consistent messaging and integration of marketing campaigns across digital channels.

Customer Experience & Site Optimization

• Lead end-to-end site performance, UX/UI enhancements, CRO, and navigation improvements.
• Champion data-driven A/B testing and site personalization strategies.
• Work cross-functionally to align creative, campaign, and merchandising execution with the customer journey.
• Drive product discovery, upsell, cross-sell, and loyalty through the digital storefront.

Operations & Fulfillment Collaboration

• Partner with Supply Chain, Logistics, and Ops teams to streamline order fulfillment, inventory planning, and shipping operations.
• Anticipate scaling challenges and build operational frameworks to support 100% YoY growth.
• Identify and implement systems and software to automate repetitive tasks, improve workflows, and reduce inefficiencies.

Marketing Alignment

• Collaborate with Brand, Communications, and Digital Marketing teams to activate campaigns that drive traffic and sales.
• Work in tandem with the Directors of Digital Marketing and Brand to ensure paid media, affiliate, and email strategies align with eCommerce goals.
• Leverage influencer and PR efforts for DTC growth and launch initiatives.

Analytics & Reporting

• Establish a clear dashboard of eCommerce KPIs and create regular reporting cadences.
• Monitor customer behavior, traffic sources, funnel performance, and LTV to inform site and marketing strategies.
• Lead forecasting, budgeting, and ROI tracking for ecommerce initiatives.
• Use CRM/ESP data to personalize customer journeys and support retention and repeat purchase goals.

Team Leadership

• Build, mentor, and manage a high-performing eCommerce team, including specialists in site management, performance analytics, and marketplace strategy.
• Provide clear direction, training, and written SOPs to streamline roles and responsibilities.
• Foster a collaborative, high-accountability culture that supports cross-functional excellence.

Compliance & Customer Satisfaction

• Ensure compliance with eCommerce-related laws, including privacy, tax, accessibility, and data protection.
• Partner with internal teams to uphold high customer service standards, leveraging feedback loops to improve digital experiences.

Create and update written standard operating procedures (SOPs)

Other duties as assigned/needed

Skills and Qualifications:

• 7+ years of eCommerce experience, with at least 3 years in a leadership role, preferably within the dietary supplements, wellness, beauty, or consumer packaged goods (CPG) space.
• Bachelor's degree in business, marketing, or a related field (MBA preferred but not required).
• Proven track record of growing online revenue and successfully launching new platforms or marketplaces.
• Deep understanding of digital marketing (SEO, SEM, email, social media, affiliate programs) and how it integrates with eCommerce goals.
• Strong analytical skills with experience using tools like Google Analytics, Shopify, Amazon Seller Central, or similar platforms.
• Ability to align eCommerce strategies with broader company objectives and growth targets.
• Excellent leadership and communication skills, with a collaborative approach to cross-functional teamwork.
• Ability to drive technological innovation and leverage emerging tools to enhance the site experience.
• Passion for the health, wellness, and beauty space, with knowledge of consumer trends and regulatory considerations.
• Strong understanding of omnichannel operations and the accounting nuances of DTC, marketplace, and retail distribution.

Benefits:

• Free Medical, Dental, Vision & Life Insurance for Employee's coverages
• 401K retirement plan with up to a 4% company match
• Accrued PTO, Paid Company Holidays, and Paid Floating Holidays
• Work from home one day a week, plus one additional day each month
• Free products
• Growth opportunities

Sports Research is an equal opportunity employer committed to providing a diverse environment.

Sports Research may update Benefits at any time with notice.

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