Our client a leading Home and Consumer Goods brand is seeking a dynamic and experienced Director of E-commerce to join the team.
This role will focus on driving D2C e-commerce sales and marketing for company owned and managed sites. This person should be a self-starter and team player who can drive ecommerce conversions, revenue and success.
Responsibilities:
- Drive growth in D 2C e-commerce sales on company-owned domains and managed websites.
- Utilize and implement CRO tools like Dynamic Yield to demonstrate clear increases in conversions with double-digit percentage growth quarter over quarter.
- Focus on conversion optimization to maximize e-commerce performance.
- Collaborate with development, CRO agencies, digital marketing, creative, and IT teams to achieve sales targets.
- Own the digital marketing calendar for the website, setting direction for promotional events and being accountable for results.
- Analyze competitive landscapes and pricing strategies to ensure market dominance and profitability.
- Get involved in operational issues as needed, leading automations in ERP and CRM systems to enhance D 2C website experiences.
Qualifications:
- Proven experience as a Director of E-commerce or in a similar role with a focus on D 2C e-commerce sales for 3+ years.
- Strong understanding of CRO tools and their implementation with a demonstrated ability to increase conversions.
- Experience in driving growth and optimizing e-commerce performance on DTC brand websites (not third-party platforms like Amazon).
- Excellent analytical skills with the capability to analyze competitive landscapes and set effective pricing strategies.
- Above proficient in Microsoft Excel.
- Strong leadership and collaboration skills to work effectively with cross-functional teams.
- Self-motivated with the ability to perform a wide range of tasks to ensure e-commerce success.
- Experience working with agencies and in-house teams.
- Familiarity with ERP and CRM systems, along with experience in leading automations to enhance D 2C operations.
If you are passionate about e-commerce and ready to make an impact in a fast-paced environment, we want to hear from you. Please submit your resume for consideration.