Position Overview
Our client, a small tech company in the enterprise risk/compliance space, is seeking a Director of Digital Marketing and Demand Generation to join their team full-time. This role is 100% on site in Sunrise, FL.
As the Director of Digital Marketing and Demand Generation, you will be responsible for designing, executing, and optimizing lead generation campaigns across various channels. You will work closely with the sales and marketing teams to attract, and nurture leads, helping convert prospects into loyal customers. You will collaborate with their engineering and product marketing team to craft engaging content that communicates the company's value propositions. Candidates with B2B software marketing experience strongly preferred.
Key Responsibilities
- Develop and execute comprehensive demand generation strategies to drive customer acquisition and revenue growth
- Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and webinars
- Analyze and report on campaign performance, leveraging data to inform future marketing strategies and tactics
- Collaborate with sales and product teams to align marketing efforts with business goals and customer needs
- Utilize marketing automation tools, including HubSpot, to streamline processes and improve efficiency
- Create engaging and targeted content for various campaigns to attract and engage B2B audiences
- Monitor industry trends and competitor strategies to identify opportunities for differentiation and innovation
Qualifications
- At least 7 years of B2B digital marketing experience, preferably in a early stage software environment.
- Exposure to Enterprise Risk, Environment Health & Safety or similar industry experience is a huge plus
- Proficiency in HubSpot, Salesforce, Google Analytics, and other marketing/sales automation tools.
- Strong understanding of customer acquisition strategies and B2B marketing principles.
- Expertise in social media marketing, email marketing, and webinar marketing strategies.
- Strong writing, editing, and verbal communication skills.
- Strong analytical skills, proficiency in statistical analysis and a familiarity with marketing trends and techniques.