The Director of Brand Marketing will support the overall strategic direction, sales, and profit growth of the company's owned, licensed, and private label Brand portfolio. They will work closely with the SVP of Marketing and the Brand team to define the strategy, lead all Marketing efforts, and align cross-functional partners - including those in Product Development, Merchandising, Sales, Operations, and others - to both support & implement the strategy. Establishing effective relationships with these partners and Executive leadership is critical.
Brand and Business Leadership
- Provide leadership in overall Brand and portfolio strategy in collaboration with the SVP Marketing, including vision, positioning, business model, goals, strategy, and priorities.
- Develop a deep understanding of our consumers and integrate these insights into the business and Brands.
- Drive development of the marketing strategy and plan including product and packaging, advertising, earned and paid media, and social and digital. Communicate and execute with the Marketing team and partners.
- Provide cross-functional leadership that enables the team to implement product, packaging, pricing and other changes with Operations and other departments.
- Champion and support our Digital transformation with an understanding of process improvement enabled with Salesforce CRM and Centric PLM.
- Build a best-in-class Marketing team that understands our consumers and supports the company's growth plans.
- Lead preparation for Home & Textiles Market in March and September, in collaboration with Product Development, Merchandising, Design, and Sales teams.
Sales & Customer Support
- Partner closely with Sales to develop strategy, brand content, visual asset needs, and other Marketing deliverables in preparation for key customer meetings.
- Develop data-driven recommendations to optimize packaging design, product positioning, retail pricing, and productivity to maximize performance of ATC brand portfolio.
Financial Management & Analysis
- Work with Leadership team to prioritize Marketing investments and deliver agreed objectives. Direct Marketing team towards areas of greatest opportunity and return.
- Develop ROI models and align company leadership to action standards, and work with team to monitor and ensure payback on investments.
- Manage budget to agreed sales, margin, and expense targets, and provide the business with regular updates on progress against budget and key priorities.
Qualifications
- At least 5-7+ years of successful experience with a combination of Brand or Product Management, Customer Marketing, and/or Sales experience.
- Experience working closely with Sales to drive customer success.
- Experience with Salesforce CRM and Centric PLM or similar systems preferred.
- Ability to critically evaluate opportunities, clarify needs, and mobilize a response.
- Strong communication and presentation skills.
- Ability to manage multiple projects in a fast-paced environment.
- Ability to communicate and influence across the organization by articulating a position, alternative approaches, and recommendations.
- Deep curiosity and desire to learn about the bedding category and textile technology.
- Bachelor's Degree in Business or technical field; MBA preferred.