Director of Analytics
Hybrid role- 3 days onsite in Atlanta GA
This position does NOT offer C2C or sponsorship now or in the future
We're seeking a strategic, hands-on Director of Analytics to lead and inspire our team of analysts and data scientists. This role will support the VP of BI & Analytics Solutions in shaping and executing the analytics vision, while also driving innovation and data-driven decision-making across the organization.
In this role, you'll work closely with cross-functional teams-including strategy, media, creative, and development-to deliver actionable insights, build robust measurement strategies, and ultimately drive data-driven decision making to improve marketing and business outcomes.
In this role you will engage directly with clients through hands-on project work, while also contributing to upsell and business development efforts.
What You'll Do
- Lead, mentor, and grow a team of analysts and data scientists-guiding both their day-to-day work and long-term development.
- Foster a collaborative environment that encourages fresh thinking, diverse perspectives, and continuous improvement.
- Aggregate data from multiple systems to build a unified view of customer behavior, business performance, and marketing impact.
- Design and implement measurement plans tailored to client-specific goals and KPIs.
- Serve as the analytics liaison between internal teams including strategy, connections, development, and technology.
- Oversee and optimize modeling efforts for both linear and non-linear approaches, including marketing mix modeling (MMM) and attribution.
- Enhance and evolve customer segmentation methodologies using clustering, dimensionality reduction, and other statistical techniques.
- Ensure best practices are applied to all data visualization efforts-guiding dashboard design, storytelling, and reporting.
- Recommend appropriate analytics technologies (dashboards, storage, cloud solutions) based on business and client needs.
- Participate in high-stakes client pitches, delivering insights, proposing BI solutions, and presenting as part of the pitch team.
- Support digital initiatives including tagging strategies, QA processes, UTM implementation, and measurement best practices.
What We're Looking For
- 7+ years of relevant experience in analytics, data science, or a related field.
- 5+ years of relevant experience in a Senior Manager level role or 2-3 years in a Director level role.
- Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Data Science, or Business Analytics).
- Experience working with AI technologies-including Generative AI and analytical AI.
- Proven experience managing, coaching, and developing analytics teams.
- Strong understanding and experience of relational databases and experience working with tools like SQL, Salesforce, and Databricks.
- Proficiency in modeling tools and languages such as SAS, SPSS, R, Python-with hands-on ability to build and oversee models.
- Familiarity with marketing analytics technologies (e.g., Google Analytics, Adobe Analytics, Omniture) and digital measurement frameworks.
- Solid grasp of statistical modeling techniques including regression, clustering, factor analysis, and decision trees.
- Experience with MMM is a plus (not required), as is experience with marketing technology and media data.
- Understanding of how data flows through modern marketing systems and the technology ecosystem.
- Excellent communication and leadership skills; ability to translate complex analytical concepts for non-technical audiences.