Title: Director, Marketing
Location: East Rutherford, NJ
About Us:
Brookaire Company has been serving the HVAC Industry since 1974. We are dynamic, fast-paced, and customer oriented. As one of the top resources to find HVAC Air Filters and Belts, we constantly strive to understand our customer's needs, and position our products and services to meet those needs. Brookaire's employees are committed to a culture of continuous improvement, in view of meeting the high demands of our customers.
Your Tasks and Responsibilities:
We are seeking a visionary and strategic Director of Marketing to lead and evolve our brand presence, digital strategy, and marketing initiatives across all channels. This role is ideal for a seasoned marketing professional ready to lead at a high level, bringing together creative vision, data-driven decision-making, and team leadership to drive measurable growth. The Director of Marketing will oversee all aspects of marketing, including brand strategy, digital marketing, creative development, and cross-functional collaboration.
Key Responsibilities:
1. Strategic Marketing Leadership
- Develop and execute a comprehensive, multi-channel marketing strategy aligned with overall business objectives.
- Define annual marketing goals, KPIs, and key initiatives to support revenue growth, brand awareness, and customer engagement.
- Serve as a thought leader in the organization on market trends, customer behavior, and competitive positioning.
2. Brand Development & Creative Direction
- Oversee the evolution and implementation of a compelling and cohesive brand identity across all platforms.
- Lead the creative team in the development of marketing collateral including print, digital, video, and event materials.
- Ensure brand consistency in all messaging, visuals, and tone across departments and customer touchpoints.
3. Digital Strategy & Performance Marketing
- Own and optimize the digital marketing ecosystem, including SEO/SEM, email marketing, social media, and paid media.
- Direct the management and continuous improvement of the website, focusing on user experience, content strategy, and lead generation.
- Analyze digital performance and use data insights to refine targeting, messaging, and budget allocations for maximum ROI.
4. Team Development & Cross-Functional Collaboration
- Build, mentor, and lead a high-performing marketing team, providing guidance, feedback, and opportunities for growth.
- Foster collaboration between marketing and other departments such as Sales, Product, and Customer Service to align messaging and drive shared objectives.
- Manage external agencies, freelancers, and vendors to expand capabilities and scale campaigns.
5. Budget Oversight & Resource Allocation
- Develop and manage the annual marketing budget, ensuring efficient use of resources and alignment with strategic priorities.
- Monitor campaign ROI and adjust strategies to ensure cost-effectiveness and high performance.
6. Content & Campaign Innovation
- Champion the development of integrated campaigns that tell a cohesive story and drive action across the customer journey.
- Oversee content strategy across all platforms, ensuring messaging is tailored, engaging, and aligned with brand positioning.
- Lead major campaign planning, launches, and performance evaluations.
Qualifications:
- Bachelor's Degree in Marketing, Communications, Business, or a related field; Master's Degree preferred.
- 7-10 years of progressive marketing experience, with at least 3 years in a leadership or strategic role.
- Deep expertise in brand development, digital marketing, and campaign execution.
- Proficiency in graphic design tools (Adobe Creative Suite) and marketing platforms (Google Ads, Analytics, CRM systems, social media management tools).
- Proven success in building and scaling marketing teams and programs.
- Strong analytical and project management skills.
- Exceptional communication, leadership, and interpersonal abilities.
- A proactive, strategic mindset with the ability to think big-picture while executing effectively.
Your success will be driven by your demonstration of our core values:
- Customer First - We make life easy for the customer and always go the extra mile. We believe if you give service, you get the business.
- Loyal - Loyal to ourselves, to our team members and to the company.
- Accountable - Excellence in accountability leads to excellence in results.
- Professional - We understand the key to quality and efficiency is professionalism.
Your Application:
Brookaire offers a comprehensive benefit plan including medical, dental and vision benefits that is generously subsidized along with a competitive PTO package, Profit Sharing and 401K matching. If you meet the requirements of this opportunity, are aligned with our core values, we encourage you to apply now. Come join one of the fastest growing companies servicing the HVAC industry today.
Disclaimers:
- Brookaire does not accept unsolicited third-party resumes.
- Brookaire is an Equal Opportunity Employer/Disabled/Veterans
- Brookaire is also committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
- Brookaire is an E-Verify Employer.