Director Graphic Design

POSITION: Director of Graphic Design
LOCATION: Utica, NY
REPORTS TO: Vice President of Marketing

POSITION OVERVIEW:

The Utica Comets (AHL) and Utica City FC (MASL) are seeking a dynamic and creative Director of Graphic Design to lead the visual identity and creative direction of both teams across all platforms. This role is responsible for executing high-level design work that energizes fans, supports ticket sales, elevates in-game entertainment, and reinforces brand consistency.

The ideal candidate is passionate about sports, detail-oriented, and capable of delivering visually impactful design under tight deadlines. The role requires a strong background in both static and motion graphics, with the opportunity to work on innovative projects-such as integrating creative assets into the first digital dashboards in North American sports.

KEY RESPONSIBILITIES:

• Create original design elements for a wide range of uses, including:
  • Ticket promotions
  • Gameday graphics
  • In-arena and video board displays
  • Social media campaigns
  • Print and digital advertising
• Develop motion graphics and short-form animations for video board content, social platforms, and promotional videos.
• Collaborate with the Director of Game Presentation to produce in-game entertainment visuals and assist in real-time execution on game nights.
• Work with the VP of Marketing to build and deliver assets for multi-platform marketing campaigns, ensuring consistency in branding and tone.
• Adapt and innovate for new technologies, including design for the league's first-of-its-kind digital dashboard system.
• Assist with gameday production, including setup, graphics engine control (Chyron Click Effects), and real-time content adjustments.
• Maintain a consistent brand identity across all Utica Comets and Utica City FC platforms and initiatives.

REQUIREMENTS & QUALIFICATIONS:

• Bachelor's degree in Graphic Design, Visual Communications, or related field-or equivalent professional experience.
• 3+ years of experience in a graphic design role, preferably within sports, entertainment, or live events.
• Expertise in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Proficiency in motion design tools such as After Effects (strongly encouraged).
• Familiarity with video board and display graphics; experience with in-venue content is a plus.
• Working knowledge or willingness to learn design integration for live control systems and graphics engines.
• Strong understanding of design principles including typography, layout, and brand development.
• Experience managing multiple projects, meeting deadlines, and responding to feedback in a fast-paced environment.
• Detail-oriented and self-motivated with a collaborative spirit.
• Available to work nights, weekends, and game days as needed.

SALARY RANGE: $55,000 - $70,000 (based on experience)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. Are you able to commit to working event days at the Adirondack Bank Center, primarily between September and June? Working hours are non-traditional and can include evenings, select weekends, and holidays.
2. Please provide links to samples to your graphic design work
3. Tell us about your experience in sports and entertainment