Job Title: Director, Fan Experience (Campus & Community Engagement)
Location: UNG-Dahlonega, GA
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 284576
About Us
Located in the fastest-growing region of the state, the University of North Georgia is a multi-campus university with an enrollment of nearly 20,000 students, making it one of the largest institutions in the University System of Georgia. UNG is focused on a mission of educational excellence, leadership development and community engagement opportunities that develop students into leaders for a diverse and global society. Through a variety of educational pathways that provide access and range from certificates and associate degrees to a professional doctoral program, UNG is responsive to regional education and economic development needs. Federally designated as a senior military college, one of the university's signature leadership programs is its 800-member Corps of Cadets on UNG's Dahlonega Campus.
Job Summary
The University of North Georgia is currently accepting applications for a Director of Fan Experience. The Director of Fan Experience will lead marketing efforts to promote Nighthawk Athletics, drive attendance and enhance fan engagement for UNG's 13 intercollegiate sports. This position will develop and execute marketing plans, coordinate in-game promotions, and create strategies to elevate brand awareness on campus and in the local community. Additionally, they will cultivate relationships with campus and community partners to foster outreach opportunities and increase participation at athletic events. The position will facilitate the mission, policies and procedures of UNG, the Peach Belt Conference and the NCAA. Incumbent is frequently away from assigned work desk due to official UNG work responsibilities and require real time communication with others.
Responsibilities
- The position will support the Assistant Athletic Director and marketing & communication staff in the development and execution of a comprehensive marketing strategy for the University of North Georgia Department of Athletics. This position will promote Nighthawk Athletics to increase attendance, generate revenue, elevate brand awareness and coordinate further outreach and engagement in the local community.
- The position will be primarily responsible for the development and implementation of marketing plans for the department's 13 NCAA Division II intercollegiate sports through the creation of promotional initiatives that drive attendance and fan engagement at events. Establish effective on-campus marketing efforts aimed at increasing student attendance.
- Coordinate initiatives that drive attendance on a game-to-game and seasonal basis. Coordinate with communications, media production, ticketing and event management to ensure that the fan experience is a priority at all home events. Writes scripts and directs in-game timing and execution of promotions, videoboard integrations, music, public address reads and other elements during the season.
- Cultivate relationships with community partners to identify effective engagement opportunities that will correlate with increased participation and engagement at athletic events as well as collaborate to create mutually beneficial programming that drives student engagement.
- Create a comprehensive strategy to increase brand awareness throughout the local communities by participating in outreach opportunities.
- Perform other duties as assigned by the Senior Associate Athletic Director or Director of Athletics.
Knowledge, Skills, and Abilities
- Strong leadership, interpersonal, teamwork and communication skills both oral and written.
- Highly organized with superior work ethic and ability to mange a wide variety of tasks in a positive, efficient and effective manner in a face-paced organization.
- High ethical standards and ability to relate work with a diverse faculty, staff, students and other publics.
- Ability to maintain confidentiality.
Required Qualifications
- Bachelor's degree required.
- Minimum of three years of experience related to the job duties listed above.
- Experience and knowledge of university rules and regulations, conference rules and regulations, and National Collegiate Athletic Association (NCAA) rules and regulations.
- Must be willing to obtain CPR, AED and/or other certifications as needed.
Required Documents to Attach
- Resume, Cover Letter, and Transcripts
- Contact information for three professional references
USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .
Institutional Values
The University of North Georgia, a regional multi-campus institution and premier senior military college, provides a culture of academic excellence in a student-focused environment that includes quality education, service, research, and creativity. This is accomplished through broad access to comprehensive academic and co-curricular programs that develop students into leaders for a diverse and global society. The University of North Georgia is a University System of Georgia leadership institution and is The Military College of Georgia. More details on the UNG Mission, Values, Vision, and Culture can be found at
Conditions of Employment
Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of North Georgia, as determined by University of North Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.
Equal Employment Opportunity
The University of North Georgia, a unit of the University System of Georgia, is an Affirmative Action/Equal Opportunity employer and does not discriminate on the basis of race, color, gender, sex or national origin, age, disability, religion, genetics or veteran status. Georgia is an open records state. Also, UNG is a federal contractor and desires priority referrals of protected veterans.
Other Information
This is not a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.
Background Check
- Position of Trust + Education