Director, Business Development - North America
Plaza Premium Group
Southlake, Texas
Plaza Premium Group is the global leader in airport lounges and hospitality. With over 25 years of experience, we are redefining travel by creating seamless, world-class airport experiences in over 350 locations worldwide. From award-winning lounges to premium airport services, we take pride in delivering exceptional comfort, convenience, and care to travelers. As a dynamic and fast-growing company, we offer exciting career opportunities, a diverse and inclusive workplace, and the chance to be part of a team that's shaping the future of travel. If you're passionate about hospitality and thrive in a fast-paced, customer-focused environment, we'd love to have you on board.
Position Summary:
The Director, Business Development, North America will lead Plaza Premium Group's growth initiatives across the U.S., Canada, Mexico, and the Caribbean, driving the expansion of our airport hospitality portfolio through organic growth and new market entry. This role will spearhead the development of new airport hospitality concepts including PPG-branded lounges, partner lounges, in-terminal hotels, dining, passenger services and technology solutions adapted to clients' needs.
The candidate will also be responsible for identifying potential partnerships or acquisitions in order to increase market presence, providing adequate supply for the demands of our sales partners and channels.
Key Responsibilities:
Growth Strategy & Market Expansion
- Update North America's expansion strategy, based on PPG's global strategy and regional development targets.
- Drive expansion of Plaza Premium Group's product portfolio across key airports in the U.S., Canada, Mexico, and the Caribbean.
- Identify and develop new market entry opportunities, including untapped airports or underserved terminals.
Business Development
- Lead negotiations, contract development, and support with proposal delivery.
- Manage deal structuring, pricing models, and partnership agreements in alignment with operational and financial goals.
- Collaborate with internal stakeholders on feasibility assessments, market research, and competitor benchmarking.
- Develop financial proformas, business cases, and pricing structures for new ventures.
- Present business models and recommendations to Regional SVP for approval before presentation to Global HQ / Investment Committee.
- Collaborate with legal counsel to negotiate and review lease agreements, joint venture terms, and commercial contracts.
Qualifications & Experience:
- Bachelor's degree in business, Hospitality, Real Estate, or related field (MBA a plus)
- Bilingual, English with French or Spanish, is an asset
- 10+ years of experience in business development, commercial strategy, or hospitality development within aviation, travel, or real estate sectors
- Proven ability to lead high-value negotiations and build long-term partnerships
- Strong understanding of airport infrastructure and regulatory environments in U.S., Canada, Mexico, and the Caribbean.
- Excellent communication, stakeholder management, and financial acumen
- Willingness to travel frequently within the region.