Overview
PURPOSE STATEMENT: Grow lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources.
Responsibilities
ESSENTIAL FUNCTIONS:
- Collaborate closely with hospital discharge planners, social workers, case managers, physicians, and management, as well as provide education staff to generate referral sources.
- Work collaboratively with all levels of facility and division sales leadership to support the organization's mission and revenue goals by selling service line attributes, processes, and outcomes to consumers, physicians, and market facility groups/individuals.
- Work closely with hospital discharge planners, social workers, case managers, physicians, management, inpatient unit, and education staff to generate referral sources.
- Collaborate with facility and division leaders to evaluate, analyze, and interpret market utilization data for facility service lines.
- Build strong collaborative relationships with admissions/intake.
- Develop and implement a comprehensive internal and external marketing plan to increase revenues and profits for the facility.
- Ensure that referral priorities are aligned with the vision and strategic goals of the organization.
- Expeditiously document all activity in the company's Customer Relationship Management system (Salesforce).
- Evaluate, analyze, and interpret market demographics, including population, age, gender, race, and projected trends for patient populations.
- Collaborate with division and/or market physician services, facility leaders, and medical staff leadership to develop sales and retention strategies for facility services.
- Execute referral and retention strategies effectively, continuously modifying strategies to ensure quality outcomes and results for referral sources and the facility.
- Successfully close new referral sources and conduct face-to-face meetings to ensure a thorough understanding of services available. Follow up as needed.
- Prepare and present regular reports, identifying trends, additional referral opportunities, and obstacles to retention and growth.
- Provide staff management, including hiring, development, training, performance management, and communication, to ensure effective department operation.
OTHER FUNCTIONS:
- Perform other functions and tasks as assigned.
Qualifications
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- Bachelor's degree required; Master's degree preferred.
- Experience in a healthcare business development role for five or more years required. Equivalent experience may be accepted in lieu of a degree as approved by the VP of Business Development.
- At least one year of supervisor experience required.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
- Must have and maintain a valid driver's license, automobile insurance coverage, and access to an automobile if required by the facility.
ADDITIONAL REGULATORY REQUIREMENTS:
While this job description is intended to accurately reflect the requirements of the job, management reserves the right to add or remove duties as circumstances dictate (e.g., emergencies, workload changes, technological developments).
We are committed to providing equal employment opportunities to all applicants, regardless of characteristics protected by applicable laws.