Job Summary
The Digital Marketing Coordinator reports to the Sr. Digital Marketing Manager, gaining hands-on experience across cutting-edge platforms and strategies while supporting our mission in the pharmaceutical marketing space. This is a unique opportunity to grow your skills in social media management, AI-powered marketing tools, website updates, and data-driven campaigns.
Job Duties and Responsibilities
- Provide proactive support in administering digital marketing systems, ensuring databases and workflows function smoothly to meet business needs.
- Learn and implement in leveraging AI marketing platforms (e.g., VideoSora, AI Avatars) to support innovative sales and marketing initiatives.
- Have the ability to be a Social Media Community Manager, particularly focused on LinkedIn outreach strategies, to engage with potential leads, foster relationships, and support lead generation efforts on social media.
- Assist in the scheduling and deployment of social media content, email marketing campaigns, and other digital communications, following established strategies and brand guidelines.
- Support the maintenance and enhancement of the company website using WordPress, including modifications to existing pages and creation of template-based promotional content.
- Serve as a liaison for digital data operations, working alongside the Senior Digital Marketing Manager to ensure the integrity and accuracy of marketing data across platforms.
- Perform routine audits to ensure data profile attributes are accurately maintained, appended, and current across all systems.
- Assist in Compiling, formatting, and distributing quarterly analytics reports to key stakeholders, utilizing tools like PowerPoint and Excel for clear data visualization.
- Track, update, and manage ongoing tasks and deliverables within project management software, ensuring timely completion of assignments.
- Support SEO initiatives through keyword research, basic on-page SEO optimization, and ongoing monitoring of search performance metrics.
- Assist in developing and maintaining content calendars to ensure consistent, timely, and aligned messaging across digital platforms.
- Monitoring and reporting of paid advertising campaigns (PPC, social media ads), including A/B testing and performance analysis under the guidance of the Senior Marketer.
- Contribute to the design and optimization of marketing automation workflows, such as email nurturing sequences within Microsoft Dynamics or other automation platforms.
- Conduct competitor research and market analysis to provide data-driven insights that inform campaign strategies and tactics.
- Assist with visual content creation (e.g., social media graphics, infographics, video editing), ensuring alignment with brand standards, using tools such as Canva, Adobe Creative Suite, or video editing platforms.
- Coordinate and support webinars and virtual events, including audience engagement, promotion, technical setup, and post-event follow-up communications.
- Participate in CRM data management projects, ensuring data integrity and enhancing segmentation for targeted marketing initiatives.
- Assist in customer journey mapping and persona refinement, working collaboratively across teams to enhance marketing effectiveness.
- Demonstrate proficiency in PowerPoint and Excel to support data presentation, reporting, and campaign analysis.
The above job description in no way states or implies these duties are the only duties performed by this employee. The incumbent is expected to perform other related duties necessary for the effective operation of the department and company.
The Company reserves the right to change or alter any of the above duties and responsibilities according to the operational needs of the department and Company.
Education, Experience, and Skills
- Bachelor's degree
- 3-5 years of demonstrated work experience in market research database administration, digital marketing, or similar
- Experience in business process design, implementation, and improvement
- Highly Proficient in MS Office - Excel, PowerPoint, Word
- Hands on experience with WordPress CMS and HTML
- Expertise in social media platform marketing - LinkedIn, X, Facebook (Hootsuite)
- Hands on experience with Microsoft Dynamics Sales and Marketing modules
- Proficiency in database management, email marketing systems, survey design and build
- Strong project management, verbal and written communications skills
Key Competencies
- Ability to work in a fast-paced environment
- Collaborative workstyle; ability to work independently and in cross-functional teams
- Able to meet deadlines and establish clear priorities quickly
- Strong attention to detail
Conditions of Employment:
- Verification of employment history, professional references, and education or training.
- Eligible Candidates must live in the US and be able to work in the US
Working Conditions and Physical Effort:
- Work is normally performed in a typical interior/office work environment
- Travel may be required based on business needs (domestically and internationally) and attend virtual programs outside of working hours as needed
Aptitude Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.