Digital Web Specialist

Rome, Georgia

Harbin Clinic

Job Description

Duties and Responsibilities:

Manage overall web presence for Harbin Clinic's internal and external websites, and other website platforms as assigned and proactively analyzing page level performance and recommending actions that ensure maximum effectiveness of digital objectives as well as creating the optimal patient experience.
Partner with web operations and digital marketing teams, focusing on driving awareness, lead generation, patient acquisition, and conversion optimization.
Lead projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder requirements, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out.
Collaborating with designers and developers to implement website updates, new features, and design improvements to enhance user experience.
Partner with content manager to ensure intranet is updated with all approved materials and optimized for effective internal communications.
Partner with content managers to ensure is updated with all approved materials and optimized for effective patient user experience.
Be part of a team that audits website content for efficiencies and the ability to map/migrate webpages into new CMS environments.
Utilize metrics and provide recommendations for optimization of campaigns and digital strategies.

Qualifications / Skills:

3+ years' experience in managing website content.
Proficient in html
Excellent organizational and project management skills.
Analytical skills as well as the potential and desire to succeed.
SEO knowledge
Strong knowledge of web/digital technology, content management systems, and application development.
Proficient with Microsoft Office products and ability to create dashboards and reports.
Comfortable in participating with and supporting cross-functional teams.
Familiarity with google analytics and google studio.
Good knowledge of Web CMS Platforms and Sitecore Digital Experience Platform a plus.
Experience building dashboards for monitoring and reporting preferred.

Date Posted: 18 May 2025