Digital/ Social Specialist

completed 4 year degree (no exceptions)
background/drug check required

Responsibilities
•  Develops outright, or in partnership with others, compelling digital and social media strategies to promote the organization's products and services through digital channels.
•  Creates social media content and digital assets used for recruitment marketing.
•  Performs basic video production, media graphics, and copywriting
•  Knowledge of social media platforms and best practices for engagement (Facebook, Instagram, LinkedIn, YouTube)
•  Knowledgeable of email marketing tools (HubSpot, Mailchimp)
•  Ability to analyze content performance metrics to refine execution
•  Establishes, maintains and updates stakeholder centric digital experiences, including the identification, selection and deployment of platforms, tools and applications that deliver on strategic programs and campaigns.
•  Develops promotional programs and campaigns designed to achieve defined business objectives with target audiences via digital channels such as LinkedIn, X and Facebook.
•  Utilizes search engines to maximize Medtronic content utilization and visibility.
•  Measures performance of digital programs, content and key stakeholder digital engagement results and develops insights into customer's digital behaviors.
•  Develops and manages employer brand social media campaigns to build candidate engagement.
•  Establishes and maintains enterprise digital standards, policies and governance. Manages digital consultants, agencies and vendors. Skills:
•  Proficient in some combination of Adobe Creative Suite applications (Photoshop, Premiere Pro, After Effects, Illustrator), and other content creation tools
•  Knowledge of social media platforms and best practices for engagement (Facebook, Instagram, LinkedIn, YouTube)
•  Knowledgeable of email marketing tools (HubSpot, Mailchimp)
•  Ability to analyze content performance metrics to refine execution Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment. PandoLogic. Category:General, Location:COON RAPIDS, MN-55405