Job Title: Digital & Social Media Specialist
Location: Cedar Rapids, IA In-Office
Reports To: Director of Marketing
Are you a content creator who thrives on bringing stories to life and driving digital engagement? Do you enjoy owning the process-from concept to execution-across social media, websites, and email?
Skogman Companies is seeking to find a hands-on Digital & Social Media Specialist to lead content creation, campaign execution, and digital engagement across their family of real estate, homebuilding, insurance, and remodeling companies.
In this dual-focus role, you'll split your time between managing the companies' social media and leading digital marketing efforts. That includes creating and publishing content, managing websites and email campaigns, engaging with our community, and analyzing what's working to make it even better. You'll collaborate closely with their Marketing Director and Graphic Designer to shape, share, and grow their brand stories online.
This role is perfect for someone who's creative, organized, strategic-and ready to get things done.
Key Responsibilities Digital Marketing & Website Management
- Plan and execute paid digital campaigns via Facebook/Meta Ads, Instagram, and LinkedIn
- Set goals, build audiences, manage budgets, and optimize for performance through A/B testing
- Lead email marketing efforts, including writing, scheduling, and analyzing campaigns (newsletters, promotions, drip series)
- Maintain and update website content (WordPress or similar CMS), including landing pages, blogs, and SEO basics
- Collaborate on digital projects such as lead generation campaigns and new content initiatives
- Monitor and analyze campaign performance using tools like Google Analytics and platform dashboards
Social Media & Content Creation
- Develop, write, schedule, and publish engaging content on Facebook, Instagram, and LinkedIn for multiple Skogman divisions
- Create written posts, short-form videos (Reels, tutorials, interviews), and visual content tailored to each platform
- Meet with internal teams and staff to gather ideas and capture behind-the-scenes content in the field
- Maintain a consistent brand voice and visual identity across all platforms
- Manage and maintain a proactive social media calendar
- Monitor engagement, respond to messages and comments, and participate in online conversations
- Track analytics, generate monthly reports, and use insights to improve future content
What Makes You a Great Fit
- 3+ years of experience in social media, digital marketing, or content creation
- Strong writing, editing, and storytelling skills
- Comfortable with social video (filming, editing, and posting)
- Working knowledge of social media ad tools (Meta Ads Manager, LinkedIn Campaign Manager)
- Familiar with email platforms (like Hubspot, Mailerlite, or similar)
- Ability to use AI marketing tools (ex: ChatGPT, Jasper, etc.)
- Experience managing websites and creating/editing content with CMS tools
- Proficiency in Canva or Adobe Creative Suite; basic photo/video editing skills a plus
- Detail-oriented with solid project management and organizational skills
- Curious and data-minded-you look at results to improve the next round
- Bonus: Experience in real estate, remodeling, or multi-brand companies
Why Skogman?
- Be part of a respected, family-owned company with deep local roots
- Join a creative, collaborative team that values initiative, variety, and great ideas
- Help shape the digital voice of multiple well-known brands
- Enjoy a mix of field work and office strategy-no two days are the same
About Skogman Companies:
Skogman Companies is the parent company of Skogman Realty, Skogman Homes, Skogman Insurance, and Skogman Remodeling and Repair. We are a family focused business committed to integrity, innovation, and exceptional customer service across real estate, homebuilding, insurance, and remodeling in Eastern Iowa.