We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.
Minimum Education Required
- Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred
- Minimum Required Experience
- 7 years of experience in a similar role leading digital marketing strategy
- Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
- Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
- Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
JOB DUTIES (including but not limited to)
Campaign Prep & Misc. (70%)
- Oversee the production of effective email and digital marketing campaigns
- Oversee SEO and SEM strategy for assigned verticals
- Manage the strategy of social media content creation
- Manage the forum marketing strategy
- Create and regularly measure and report on marketing metrics
- Own assigned pieces of the UWorld marketing plan
- Recommend and edit necessary collateral to support product offerings
- Enforce UWorld brand standards
Marketing Strategy (20%)
- Define an annual product marketing strategy
- Serve as the embedded product marketing specialist for assigned verticals
- Define and refine product differentiators and market positioning
Market Research (10%)
- Perform comprehensive, detailed market research on target market(s), including competitive analysis
- Define buyer personas, target markets, and how buyers consume their media and make decisions
- Outline buying cycles
- Recommend product pricing
- Report on industry trends and recommend actions to position UWorld ahead of competition
Required Knowledge, Skills, and Abilities
- Demonstrable digital marketing experience, especially email, SEO, and SEM
- Exceptional market research and reporting skills
- Ability to define and report metrics of success
- Superior organizational and self-motivation skills
- Familiarity with marketing automation tools and platforms
- Excellent written, verbal, and interpersonal skills
- Ability to work well within a team environment with competing priorities
- Ability to react constructively to direct feedback and constructive criticism
Perks & Benefits:
- Competitive Pay - based on experience.
- Paid Time Off - because work-life balance matters.
- Benefits Package - including medical, vision, dental, life, and disability insurance.
- 401(k) with 5% Employer Matching - start planning for your future.
- On-Site and Virtual Group Fitness Classes - stay active and energized.
- Supportive Work Environment - we foster a culture of growth, diversity, and inclusion.
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."