Digital Platforms

Berkeley Heights, New Jersey

Lorven Technologies

Job Title: Digital Platforms (VEEVA CRM, SFMC)

Location: Berkeley Heights, NJ (Hybrid)

Duration: 12 +months

Experience: 10+years

Note: Visit Berkeley Heights, NJ site once a week

Required Skills

Evaluate and select the right digital platforms for omnichannel marketing (e.g. websites, consent management) based on business needs
Determine how VEEVA CRM, SFMC should be configured in a scalable manner to accommodate business needs in affiliates
Oversee proper implementation of platforms
Design simple digital architecture and ensure data flows among all platforms seamlessly in a timely manner
Perform "business rollout" of platforms to drive large user adoption, satisfaction and impact, and monitor KPIs to ensure operational and business success in steady state
Determine where and how promotional content should be stored for use in various digital platforms
Design content architecture to ensure flow of approved content among all platforms and optimization with global and local MLR review processes
Work closely with Global Commercial, Global Market Access, IT, as well as US and Germany affiliates to understand business needs and develop solutions
Communicate business impact effectively to senior leadership
Required to have experience in pharma commercial operations, pharma omnichannel marketing, VEEVA CRM, various digital channels, working closely with marketing / sales teams at pharma clients. Experience with pharma content hub, MLR review, technical aspects of pharma commercial platforms a plus

Date Posted: 12 May 2025

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