Digital Performance Analyst At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we
create amazing outdoor experiences -
for adventurers, by adventurers. Come help shape the growth of Johnson Outdoors by supporting the digital performance strategies for our iconic outdoor brands in Fishing, Watercraft, Camping and Diving.
The Digital Performance Analyst will drive optimizations in campaign and channel effectiveness by enabling and providing real-time data with insights to optimize eCommerce channel performance, supporting strategic decisions, and driving improvements in campaign effectiveness.
Key Responsibilities:Performance analysis strategy definition and execution: - Strategy definition: Defines and implements performance analysis frameworks, partnering with the digital commerce team to ensure data-driven decision-making across campaigns.
- Dashboard reporting: Designs and maintains dashboards and reports to needs of channel lead, providing real-time analysis of KPIs and access to specific data cuts (i.e., performance of a certain subpage).
- Data integrity: Checks for performance data quality, accuracy, and compliance.
Channel analysis and insights: - Trend analysis: Identifies trends, patterns, and anomalies in site data, providing insights into what is working and what needs improvement.
- Channel insights: Delivers deep insights into site performance by analyzing user behavior, conversion paths, and drop-off points to drive continuous improvement in user experience. Evaluates the performance of top-of-funnel channels, such as organic social, and their contribution to bottom-funnel activity, identifying opportunities for optimization.
- Benchmarking: Compares current performance against industry benchmarks, historical data, and competitors to identify opportunities for improvement.
- Consumer insights: Mines the site, social platforms, and other channel data to refine the understanding of the customer base and their perceptions of our brands and products.
Data analytics team support: - Cross-functional collaboration: Supports the digital commerce team by providing actionable insights and assisting in data sourcing, campaign planning/optimization, and experimentation.
- Reporting: Regularly presents performance reports to the digital commerce team and stakeholders, highlighting trends and areas for improvement.
- Process improvement: Continuously refines and improves data collection, analysis processes, and frameworks; make recommendations for new tools or enhancement to current systems.
- Performs other duties as assigned.
Knowledge & Background Requirements: - Bachelor's degree in marketing, business or equivalent.
- Typically requires a minimum of two years of experience in digital performance analytics.
- Technical experience working with digital analytics tools (e.g., Google Analytics, Hotjar), tag management tools, BI visualization tools, marketplace analysis tools, and dashboards. Proficiency in using the Microsoft office suite.
- Experience working with large amounts of data and synthesizing data into management level analysis.
- Able to support partners in using dashboards to identify insights.
- Strong written and verbal communication/interpersonal skills to clearly articulate ideas, present data and collaborate internal teams.
- Skills and ability to coordinate projects which includes gathering ideas, managing the timeline, resources and budgets as well as performing an evaluation on the project's effectiveness.
A few pointers about our culture: - Entrepreneurial spirit and innovation are in our bones. We authentically innovate trusted equipment that gets people out there.
- We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
- We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
- We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.
What you will receive: - Share in the company's success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
- Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our tuition assistance program.
- Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.
All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at to let us know the nature of your request and your contact information.
About Us: JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak ; Carlisle paddles; Minn Kota fishing motors, batteries, and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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