Bedford Advertising, a nationally recognized automotive advertising agency, is seeking a Digital Paid Media Manager to take the lead in digital performance marketing. This in-person role based in Dallas, TX is ideal for a strategic, analytical, and hands-on digital marketer who thrives in a fast-paced environment and enjoys seeing their work drive real results.
What You'll Do
You'll plan and optimize high-impact digital campaigns across SEO, Google Ads, and website platforms like and Dealer Inspire, all while working collaboratively with our creative and strategy teams.
- Manage Google Ads campaigns (search, display, video, retargeting)
- Manage Facebook Ads campaigns from launch to performance reviews
- Use GA4, GSC, and GTM for tracking and performance optimization
- Oversee and improve websites and landing pages on and Dealer Inspire
- Optimize Google Business Profiles to enhance local search visibility
- Collaborate with designers, copywriters, and strategists on campaign assets
- Track performance and present reporting dashboards with insights and recommendations
- Stay up to date with automotive digital trends and new opportunities
- Lead SEO strategy and execution (technical, local, and content-driven)
What You Bring to the Role
- 4-6+ years of digital marketing experience (agency or client-facing role preferred)
- Proven experience with SEO and SEM for lead generation and conversions
- Proficiency in Google tools: Ads, GA4, GSC, GTM, and Business Profiles
- Experience with automotive website platforms (, Dealer Inspire)
- Skilled in SEO tools like SEMRush, Ahrefs, or Screaming Frog
- Strong organization, communication, and problem-solving skills
- Automotive marketing experience preferred
- HTML/CSS and certifications (Google Ads, GA4) are a plus
Compensation & Benefits
- Salary: $65,000-$75,000 depending on experience
- Performance-based bonuses
- 401(k) with company match
- 100% employer-paid healthcare for the employee
- Paid time off and year-end holiday break
- On-site role based in Dallas, TX
Why Bedford?
With over four decades of automotive marketing leadership, Bedford Advertising builds long-lasting client relationships through strategic, measurable campaigns. You'll work with a dedicated, high-performance team where your expertise truly makes an impact.
BA has consistently increased our clients' market share through innovative and results-driven strategies. We pride ourselves on building lasting relationships with our clients and delivering research-based, cutting-edge creative solutions with flawless execution.
Our core focus is creating meaningful results and enduring partnerships.
What You Can Expect From Us:
You'll enjoy the comprehensive rewards package you'd expect from a leading ad agency. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like 100% healthcare coverage, flexible work hours, early release days and more.
You'll also benefit from an investment in cutting-edge technology that reflects our commitment to growth. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
Bedford Advertising is an equal opportunity employer.