The Wakefern Digital Marketing team is a dynamic and creative group of digital experts who are responsible for planning, creating, and managing engaging digital experiences for our customers.
The Digital Optimization & Insights Analyst is responsible for analyzing site performance and customer behavior to uncover insights that drive digital strategy. This role will play a key part in optimizing the user experience through data-driven recommendations, SEO improvements, and oversight of the digital circular execution.
About You:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Functions:
Essential functions for the Digital Optimization & Insights Analyst are:
- Analyze site traffic, user behavior, and conversion metrics to identify opportunities for digital experience improvements.
- Develop and maintain dashboards and reports that track key performance indicators (KPIs) across the site and mobile app.
- Conduct SEO audits and implement optimization strategies to improve visibility and organic traffic.
- Collaborate with cross-functional teams to test, measure, and refine website and campaign performance.
- Audit and support execution of the digital circular, identifying and resolving data or display issues.
- Develop & maintain digital circular performance to assess shopper engagement, identify trends and inform future strategy.
- Provide insights and recommendations to improve user experience, navigation, and customer journey.
- Monitor, analyze & report on performance of digital marketing efforts, promotions, and campaigns.
- Assist in defining requirements and evaluating enhancements that support personalization and digital engagement.
- Translate data findings into clear, actionable insights for business partners and leadership.
- Serve as the key stake holder in identifying site optimization opportunities to drive customer engagement
Qualifications:
- 3+ years of experience in SEO strategy, digital analytics, or e-commerce, preferably in a retail or grocery environment.
- Proficiency with SEO tools (e.g., SEMrush, Screaming Frog) and web analytics platforms (e.g., Google Analytics, Looker Studio, Google Search Console).
- Strong understanding of on-site and technical SEO, including metadata, structured data, site architecture, and mobile-first indexing.
- Basic understanding of HTML/CSS/JavaScript.
- Exceptional analytical and problem-solving skills, with the ability to translate data into clear, actionable insights.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects with competing deadlines.
- Strong communication and collaboration skills; ability to work cross-functionally with content, marketing, and technical teams.
- Self-motivated and proactive, with a passion for digital innovation and continuous improvement.
Working Conditions & Physical Demands:
- Ability to monitor computer screens for long periods of time
- Ability to work a hybrid schedule, with a current requirement of 4 days in person, as established by the division
- Ability to flex hybrid schedule to attend important meetings and vendor or store visits based on business needs
Competencies:
- Communicate Effectively
- Drive for Results
- Embrace Change
- Stay Competitive
- Build Relationships
- Develop You