Digital Merchandising Manager

SNIPES Digital Merchandising Manager
Bensalem, PA
Hybrid

We live sneakers, streetwear, and neighborhood culture. All Day. Every Day.

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at and our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects - we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview: Reporting to the Director of Digital Merchandising, the Digital Merchandising Manager leads the digital commerce strategy across all SNIPES categories-Footwear, Apparel, and Accessories-to drive revenue and deliver a premium shopping experience. This role owns end-to-end digital merchandising execution, aligning seasonal, hype, and promotional strategies across all digital touchpoints.
This position blends art and science-balancing creativity and analytics-to optimize product discovery, boost conversion, and increase profitability. You'll lead a team of digital merchandisers, collaborate across marketing, buying, and tech teams, and use data to fuel continuous improvement. Ideal candidates are sharp project managers, savvy digital merchants, and passionate streetwear enthusiasts who thrive in a fast-paced, ever-evolving environment.

Responsibilities
Strategy, Merchandising & Promotions

• Lead the development and execution of digital merchandising strategies across categories, aligning with hype drops, merchant priorities, seasonal trends, and omni-channel goals.

• Optimize product discoverability through strategic management of rankings, onsite search, taxonomy, and category navigation.

• Lead the end-to-end sneaker release process-ensuring flawless, on-time product launches.

• Manage digital promotional execution, from building promotions in SFCC to balancing revenue goals and margin targets, to QAing live promotions ensuring 100% accuracy (promo pricing, adhering to MAP policies, etc.)

• Ensure all in-stock products are accurately represented with complete data, imagery, and attributes.

• Align digital and in-store messaging and marketing to create a seamless customer experience across touchpoints.

• Partner with Marketing, Creative, and Social Media teams to prioritize product storytelling and support homepage and campaign strategies.

• Drive A/B testing initiatives and communicate results to stakeholders, turning insights into measurable improvements.

Analytics & Optimization

• Use performance data (conversion, bounce, reviews, etc.) to continuously optimize product assortments and increase profitability.

• Provide regular reporting and insights on key performance indicators to senior leadership, informing strategic business decisions.

• Partner with Customer Experience to resolve product issues quickly and cleanly.

Innovation & Digital Evolution

• Evaluate and optimize existing technologies for performance, efficiency, and ROI; stay current on emerging tools and assess their impact on CX and revenue.

• Identify new eCommerce opportunities beyond current assumptions to meet evolving customer needs, leveraging competitive insights and market trends.

• Foster a test-and-learn culture across merchandising-encouraging continuous experimentation with content, layout, and digital capabilities.

• Manage strategic vendor and technology partnerships to support digital growth.

Leadership & Team Development

• Lead, mentor, and inspire the digital merchandising team.

• Foster a culture of innovation, accountability, and continuous learning.

• Train the team in best practices, emerging tools, and digital trends.

Qualifications

• Bachelor's degree required; 5+ years in digital merchandising or eCommerce

• Proven ability to translate data into strategy and action.

• Hands-on experience with ecommerce analytics, reporting, and testing tools.

• Strong project management skills with the ability to juggle multiple priorities.

• Experience with Salesforce Commerce Cloud, Algolia, and ContentSquare is a plus.

• Deep understanding of online merchandising mechanics: taxonomy, search, ranking, product content, and promotional setup.

• Prior experience in an omni-channel environment preferred.

• Strong leadership presence and ability to coach and develop talent.

• Curious, flexible, and comfortable pushing boundaries to drive growth.

• Expert in Microsoft Office (Excel, PowerPoint, etc.)

• Detail-obsessed and deadline-driven.

• Able to shift gears quickly and adapt to changing business needs.

• Excellent communicator with a collaborative mindset.

Cultural Success Factors

• Enthusiasm for the brand

• Consumer Obsessed

• Innovative Mindset

• Collaborative nature

• Skillful communicator

• Data-Driven Decision Making

• Adaptable and Flexible

• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount

• Paid Holidays

• Summer Hours

• Hybrid work schedule

• PTO (Paid Time Off)

• Bonus Plan

• Affordable Health Insurance

• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.