Job Title: Digital Media Marketing Manager (Marketer & Creative Personas - Americas)
Location: San Jose, CA or Seattle, WA (Hybrid - 3 days/week onsite)
Duration: 7 months
Contract Type: W2 only
Pay Rate: $45.77/Hour
Role Mandate:
- This is an exciting opportunity to lead digital marketing strategy and campaign execution for Marketer and Creative Persona Engagement campaigns across the Americas.
- In this role, you will plan and execute paid media campaigns-primarily targeting Marketer and Creative personas-across social media and ABM display platforms.
- You'll collaborate closely with internal stakeholders to align business priorities, own campaign tracking and measurement, ensure campaigns launch on time and within budget, and support broader performance objectives.
- Success in this role requires strong partnership with Journey Stakeholders, Analysts, and cross-functional marketing teams within Client's Global Enterprise Marketing organization.
- You'll join a high-performing team of marketing managers who regularly share ideas, test new strategies, and optimize campaigns to produce a measurable impact.
- The ideal candidate has a proven track record in digital advertising and performance measurement, demonstrates creative thinking and problem-solving skills, and thrives in a fast-paced, collaborative environment.
Responsibilities
- Lead the planning and execution of paid media initiatives, leveraging vendor and stakeholder partnerships to refine strategy and enhance efficiency.
- Leverage a variety of channels and audience segments to effectively reach and engage key targets, driving web engagement.
- Drive reporting, optimization, and analysis of channel performance to identify benchmarks, trends, blockers, and key levers that will inform new strategies to improve performance.
- Maintain clear, consistent, and regular communication with team members and stakeholders to ensure alignment on strategy, execution, objectives, and performance metrics.
How You'll Succeed
- 5+ years of experience in Media Planning or Performance Marketing required.
- A bachelor's degree (B.A. or B.S.) in Business, Marketing, Communications, or Management is preferred, or equivalent experience in digital marketing.
- In-depth knowledge of paid media with a keen interest in leveraging analytics to explore and adopt new strategic directions.
- Highly organized with a proven ability to design, prioritize, track, and optimize multiple campaigns customized for distinct audience personas.
- In-depth understanding of ABM display and paid social channels and platforms. Experience in Account-based marketing and lead generation (Content Syndication) is a plus.
- Applies a highly analytical mindset to campaign implementation, testing, and performance analysis with acute attention to detail.
- Proactive and self-motivated, with the ability to work independently, troubleshoot challenges, and take full ownership of projects and workflows.
- A reliable and collaborative contributor who works with integrity, shares knowledge openly, and enhances team success through collective effort.