About the Job:
Paid Media Manager
Our client, in the home-improvement space, is hiring a hands-on, data-obsessed Paid Media Manager who knows how to own performance, manage agency partners, and translate paid media strategy into real business growth. This role plays a key role in delivering qualified leads to franchisees across North America.
This person will work closely with internal teams within the organization, along with agency partners to analyze marketing data across various digital channels and help turn those insights into actionable strategy recommendations.
As a Paid Media Manager, you can expect to own the regular review of our search engine marketing performance data, filter through the noise, and find the story that is hiding within the details. You'll own weekly performance reviews, lead testing strategy across campaigns and landing pages, and continuously optimize CPL, lead quality, and conversion rates. You'll translate insights into action and hold agency partners accountable for results. You'll also use your data analysis skills to help generate new lead-generation campaigns and create testing recommendations that you'll oversee and report on.
Your insights will play a crucial role in our marketing campaign optimizations that boost engagement, enhance campaign effectiveness, and support the brand's overall business goals of increasing leads, improving lead quality, and growing profitable franchisees.
This opportunity is ideal for someone with expertise in Business-to-Consumer (B2C) search engine marketing, including hands-on experience with industry leading paid advertising channels such as Google Performance Max (PMAX), Google LSA, Yahoo/Bing PPC, Social (Meta), YouTube, OTT/CTV, and other related types of campaigns and a passion for optimizing campaigns and landing pages for maximum performance.
The Ideal Candidate:
- Thrives in a fast-paced & dynamic environment.
- Measures success in pipeline and revenue, not impressions or vanity metrics.
- Is curious, constantly asking questions, exploring, and experimenting with new strategies, ad platforms, and the latest trends.
- Has strong analytical skills, loves data, and finding insights that can tell a story.
- Confident identifying performance problems, proposing solutions, and taking initiative without being told.
- Thinks ahead, anticipate outcomes, and create solutions.
- Loves working with an in-person team to collaborate, have fun, and celebrate wins.
What Your Success Looks Like:
Performance Goals
- Achieve or exceed lead generation targets, prioritizing lead quality and pipeline contribution. Maintain strong performance metrics, such as click-through-rate, conversion rates, budget vs. spend, cost per lead and others within or below their budgeted thresholds. Drive measurable revenue growth through optimized paid campaigns and landing page performance.
Campaign Development and Optimization
- Alongside our agency partners, you'll ultimately be responsible for planning, launching, and optimizing our digital paid search engine marketing campaigns on pay-per-click, YouTube, Performance Max (PMAX), Local Service Ads, and social campaigns to drive new marketing qualified leads for the business.
Landing Page Optimization
- Design and optimize pay-per-click landing pages in order to maximize conversion rates and support our brand's pipeline growth.
Data Analysis & Reporting
- Monitor and analyze campaign performance using tools such as Google Ads, Facebook Business Manager, Microsoft Power BI, Salesforce, and other related tools.
Budget Management and Tracking
- Allocate and manage budgets effectively, ensuring accurate campaign tracking and staying informed on platform trends and best practices.
Cross-Functional Collaboration
- Partner with our agencies and in-house resources to align messaging, improve lead quality, and support our brand's larger marketing initiatives.
Who You Are and What You Bring:
Strong Education & Life Experience
- You should be well-educated, which can be demonstrated by a bachelor's degree in marketing, data science, or another related field along with work experience. If you don't have a formal degree, you should have the equivalent of training and work experience in fields related to marketing analytics or business intelligence.
Digital Marketing Experience
- You need to be a performance marketer at heart, with a strong grasp of key digital marketing metrics across various paid platforms and channels such as Google/Yahoo/Bing PPC, CTV/OTT, Display, Remarketing, Retargeting, Social, Email, etc.
- You've built and scaled paid media campaigns from scratch, owned budget and pacing, tested new channels, and improved performance across at least 3+ paid platforms. You know how to get more out of media partners and aren't afraid to challenge underperformance.
- You've directly managed or overseen $300k+/month in paid media spend across multiple locations or business units and you're comfortable in multi-unit, territory-driven, or franchise systems.
Natural Technical Proficiency
- You'll need to be very well-versed in platforms like Google Analytics, Google Tag Manager, Microsoft Excel and Microsoft Power BI or Tableau to segment and synthesize data in a way that is presentable to all audience types.
Ability to Analyze and Tell a Story
- The ability to perform advanced data analysis, including report building & monitoring to improve campaign performance is key. You'll need to regularly forecast and provide trend analysis to assist leadership in making wise data decisions at a large scale that has direct impacts to business owners. Strong data visualization, pattern recognition, predictive modeling skills, with the ability to derive actionable insights from that data will be something you'll be expected to do regularly.
Strategic Ability
- You'll need to be a creative thinker with a problem-solving approach to challenges and opportunities, and have proven success executing impactful B2C performance marketing campaigns that drive measurable results.
Compensation and Benefits:
- This role will be on-site in Peachtree Corners, GA.
- Total compensation is dependent on experience but will include a base salary plus a generous bonus structure.
- PTO: 15 Days PTO per year plus company observed paid holidays.
- 401k: A 401k portfolio with employer contributions is provided.
- Healthcare: 100% company-paid healthcare premiums are available.