Digital Marketing Specialist
Location: West Des Moines, IA
Employment Type: Full-time
Merit Management Group is growing. We are seeking a Digital Marketing Specialist to join our marketing team. In this role, you will lead the development and execution of digital marketing initiatives for our portfolio companies. This includes managing paid media across multiple platforms, creating compelling content that drives organic growth, optimizing conversion tracking, and delivering actionable insights through reporting dashboards.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms based on client goals.
- Write high-performing, conversion-driven ad copy tailored to different industries and audiences.
- Analyze campaign data and translate findings into clear, actionable insights and recommendations.
- Develop and optimize content to increase organic traffic.
Requirements:
- 2+ years of experience (including paid media, SEM, paid social, and related)
- Deep platform knowledge of Google Ads.
- Proficiency with analytics and reporting (e.g., Google Analytics, Google Search Console, Agency Analytics or similar).
- Strong writing and conceptual skills, with the ability to craft compelling copy and generate original ideas.
- Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
About Merit Management Group
Merit Management Group is based in West Des Moines, Iowa. We specialize in acquiring and growing established construction, skilled-trades, and home goods retail companies. Our marketing team plays a central role in revitalizing the brands we acquire, from crafting their identity and telling their story to launching strategic campaigns that drive measurable growth. At Merit, you'll collaborate closely with leadership, sales teams, and operations managers across our portfolio of companies-including Heritage Interiors, Clive Power Equipment, Dorrian Heating and Cooling, Heartland Heating and Cooling, Revived Interiors, and AIM Kitchen and Bath. Every day brings new challenges, new ideas, and new opportunities to make a difference. Join us and help build something meaningful.