Digital Marketing Specialist

Description

The Digital Marketing Specialist will support strategy development with a focus on implementation of campaigns within the digital realm. This includes but is not limited to: social media maintenance and advertising, Feathr, Facebook, Google, LinkedIn and Twitter Ads, content marketing, text message marketing, mobile apps, landing pages, in-app advertising, SEO, SEM, WordPress, graphic design, google analytics, and digital customer conversion.

MAJOR FUNCTIONS:

• Assists with planning, budgeting and implementation of all digital marketing.
• Works collaboratively with events, marketing, sponsorship, exhibit sales, publications, web team, creative department, and others on occasion.
• Implements strategy for social media organic and advertising (Facebook, Google, LinkedIn and Twitter)
• Drive engagement for all events across social media platforms
• Implementation of Feathr and other remarketing efforts
• Creates landing pages to drive conversion and track ROI
• Creates content, all forms: trends, blog, graphic, video to be used across digital platforms.
• Use metrics to analyze, evaluate and report on digital marketing campaigns on the merit of performance and opportunities
• Analysis: Competitive, SEO and keyword analytics
• Keep up-to-date of the latest SEO, SEM, display, paid social, industry technology, trends and opportunities
• Researches and compares new digital platforms relevant to SME events
• Other duties as assigned

Requirements

MINIMUM EXPERIENCE, SKILLS, EDUCATION:

• Bachelor's degree required
• 2 - 5 years of experience in the digital marketing space
• 2+ years of experience in social media preferred
• Significant hands-on experience with paid search marketing including bid management, keyword research, campaign building, testing & optimization, data analytics, etc
• Experience with Google Ads, Google Analytics, and Retargeting
• Google Ads certification preferable
• Experience with Facebook, Twitter, LinkedIn advertising
• Excellent data analysis & tracking ability
• Strong understanding of ROI and digital tracking of results
• Significant experience with email marketing - including CRM systems for self-deployment and HTML creation
• Experience with WordPress, SEO, SEM, and Google Ranking
• Understands landing pages and display marketing
• Resourceful and self-motivated, ability to work under strict deadlines, on multiple projects
• Ability to accurately explain strategy, digital marketing, implementation, and benefits
• Ability to create social media artwork and creative
• Willing to learn new digital platforms

WORKING CONDITIONS:

• Normal office environment
• Regular, in-person attendance required
• Primary office location: Southfield, MI
• Some travel required