We're on the hunt for a Digital Marketing Specialist to lead our email campaigns from concept to click. This role will be instrumental in shaping how we connect with our audience - crafting high-impact campaigns that drive engagement, boost loyalty, and convert fans into superfans.
What You'll Be Doing:
- Plan, build, and execute dynamic email campaigns that deliver the right message to the right person at the right time.
- Test subject lines, creative layouts, and send times to continuously improve performance metrics like open rates, click-throughs, and conversion rates - and translate the insights into smarter strategies.
- Develop and manage segmented email journeys that speak to different customer types and their behaviors.
- Partner with creative, digital, and analytics teams to ensure content is compelling, on-brand, and delivering results.
- Monitor campaign performance and report on KPIs with an eye toward continuous improvement and long-term growth.
- Drive retention, loyalty, and re-engagement efforts through personalized, lifecycle-focused messaging.
- Stay on top of email best practices, trends, and tools - and bring new ideas to the table regularly.
What We're Looking For:
- Demonstrated professional experience in email marketing; bonus points if you're in the sports, entertainment, or consumer brand space.
- Strong knowledge of email marketing tools and CRM platforms (e.g., Salesforce Marketing, Braze, HubSpot, Klaviyo, Iterable, Mailchimp, etc.).
- Hands-on experience with A/B testing, segmentation, and automation tools.
- A knack for storytelling and crafting content that inspires action.
- Analytical mindset - you love digging into data to uncover what's working and what's not.
- Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
Perks:
- Access to some of the best events in the industry.
- Fun, collaborative culture with a team that works hard and plays harder.
- Competitive compensation and benefits package.
- 401k retirement planning, life and disability insurance, FSA
- Generous PTO, sick leave, Vacation time and Parental Leave
- Lots of growth opportunity