Our client is a global leader in delivering energy solutions that empower businesses and enrich communities.
They operate as a collaborative team and take pride in the positive impact they make-for their customers, for local communities, and for a more sustainable future.
We are seeking a Digital Marketing Specialist who brings a highly analytical and data-driven approach to marketing strategy. This role is ideal for someone with a passion for numbers and a deep understanding of how data informs marketing spend and return on investment (ROI). If you excel in a technical, professional environment and love solving complex problems, this is the opportunity for you.
What You Will Do:
- Develop and execute data-driven digital marketing strategies to maximize marketing ROI.
- Expand brand visibility in the U.S. and Canada through a comprehensive mix of digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), email marketing, and social media.
- Optimize digital strategy across market segments using insights from customer feedback, product trends, and market data.
- Strategically manage a multimillion-dollar annual digital marketing budget to ensure efficient and impactful spend.
- Identify and target key market segments to enhance messaging, lead generation, and customer engagement.
- Explore and implement new digital channels, lead sources, and list-building strategies to support marketing and sales goals.
- Track, analyze, and report on leads and opportunities generated by marketing efforts, delivering actionable insights to guide business decisions.
- Leverage data from Salesforce, Infinity, Sitecore, Google Ads, and email marketing tools to monitor performance and inform future strategy.
- Conduct A/B testing, split testing, and bucket testing to refine digital initiatives.
- Provide backend website and content support.
- Train and support sales and marketing teams in Salesforce functionalities, including lead creation, campaign management, opportunity tracking, and reporting.
- Stay informed on emerging digital trends and tools, recommending features that align with long-term business objectives.
What Skills You Bring:
- 4-5 years of experience in B2B marketing with expertise in digital campaigns, lead generation, and market analysis.
- Strong written and verbal communication skills.
- Proficient in Microsoft Teams, Outlook, and SharePoint; experience with Power BI preferred.
- Skilled in managing multiple projects and meeting tight deadlines.
- Regularly provide updates to stakeholders on project progress and results.
- Advanced proficiency in Salesforce and Excel; strong presentation skills in PowerPoint; Mailchimp experience is a plus.
- Extensive experience with PPC, SEO, and Conversion Rate Optimization (CRO).
- Proven success managing pay-per-click campaigns and digital marketing budgets.
- A growth mindset with a proactive, solution-oriented attitude.
- Ability to create content that resonates with B2B audiences.
- Must be located in the Greater Houston area (hybrid work environment).
What's in It for You:
- Competitive salary: $80K-$110K, depending on experience
- Annual performance bonus tied to company and individual results
- No-cost medical plan option
- Paid training and career development programs
- Tuition reimbursement and growth opportunities
- A safety-first culture
- Hybrid work flexibility
Candidates must be eligible to work in the United States. Only those selected for interviews will be contacted.